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the bright moon accompanies the festival, and the full moon brings people together. in this warm and reunion season, two "time-honored brands" in shanghai, yayi gold shop and shanghai dexing pavilion, jointly launched the "black gold edition" juicy fresh meat mooncakes, which cleverly integrate the traditional cultural connotation and deep emotional ties with special products. this cross-border event is not only a warm and sincere contribution of the two ingenious brands, yayi and shanghai dexing pavilion, but also a fun collision of fashion and taste buds, innovation and ingenuity, tradition and modernity, using food to express friendship, invite the bright moon, and honor the mid-autumn festival.

asia one x shanghai dexing pavilion joint cooperation

delivering brand warmth and breaking through the circle with creative marketing

moon-watching brings happiness and joy, mooncakes are given as gifts to convey care and concern - since ancient times, chinese people have used the mid-autumn festival to express love and care. the mid-autumn festival has always carried the good wishes of family reunion, happiness and well-being, and contains deep expressions of love. adhering to the brand concept of "let love accompany you", the yayi brand also takes "love" as its core culture and value, and constantly delivers love and happiness to consumers. yayi and shanghai dexing pavilion use unique food as a bridge to interpret the love of mid-autumn festival with heart, and express the warm wishes of the yayi brand with the deep affection of the full moon and family reunion.

yayi gold shop originated from shanghai yu garden, which has a history of 100 years and is a culmination of shanghai style. it has both chinese cultural heritage and modern, trendy and fashionable genes, and has rich emotional connotations. shanghai dexing pavilion focuses on the cultural roots of shanghai, inherits and promotes the cooking skills of local dishes, and becomes a disseminator of traditional food culture with dishes immersed in the long river of time. the innovative collision of the two "time-honored brands" is a creative marketing breakthrough after accurate insight into the market, and it is also the inheritance and promotion of the brand value concept of the time-honored brand.

the newly launched "black gold edition" juicy fresh meat mooncake is a breakthrough attempt in marketing form for the two "time-honored" brands. this cross-border collaboration breaks the traditional industry boundaries, combines the exquisiteness of jewelry with the enjoyment of food, creates a new visual and taste experience, and further promotes the expansion of the customer base and consumption scenarios of the two time-honored brands, attracting more young and fashionable consumers, and further broadening the brand's audience range.

yayi x shanghai dexing pavilion jointly launched the "black gold edition" juicy fresh meat mooncake

also derived from the profound heritage of shanghai culture, yayi and shanghai dexing pavilion are benchmarks for gold jewelry and specialty restaurants in shanghai, and the "fresh meat mooncakes" full of shanghai characteristics allow consumers to convey warmth and share happiness during the mid-autumn festival when families reunite and relatives and friends gather. this joint venture is not only a continuation of the traditional culture of the mid-autumn festival, but also a creative collision of traditional shanghai brands, allowing consumers to feel the unique cultural charm of shanghai while enjoying delicious food, and deepen their understanding and emotional connection with the brand.

in order to cater to consumers' pursuit of brand creativity and fresh experience, shanghai dexing pavilion has upgraded the taste and appearance of the products jointly launched with yayi. on the basis of traditional fresh meat mooncakes, a little squid ink is added to the pastry, which not only brings consumers a unique and novel taste, but also a unique appearance for the mooncakes, which is refreshing. in addition, the packaging and surroundings of the co-branded mooncakes also incorporate the exquisite and modern style of yayi products, with yayi's exclusive brand imprint, full of fashion sense, not only to enhance the eye-catching index, but also to convey the attitude of pleasing oneself and loving without fear.

yayi x shanghai dexing pavilion joint peripheral products

always adhering to the brand concept of "let love accompany you", yayi has endowed the well-known mid-autumn festival delicacies with richer connotations and layers, carrying the happiness and warmth passed down from generation to generation, and conveying the emotion of "love" in a wide and diverse form. this joint venture is a new attempt and creative breakthrough in marketing for the time-honored brand, and it is also a vivid practice of conveying reunion and happiness with love, inheriting and promoting the spirit of mid-autumn festival culture, and delivering warmth and happiness to family and friends.

revitalize the brand and create quality products with ingenuity

courageous in innovation and inheritance of craftsmanship, the "black gold edition" juicy fresh meat mooncakes of yayi x shanghai dexing pavilion, whether in products, packaging or peripherals, have incorporated yayi's fashionable and modern new product elements, and the smooth and simple love lines outline the brand imprint of the fashionable trend style, which is the embodiment of yayi's continuous brand upgrade and design innovation. in addition, yayi is committed to combining the spirit of craftsmanship with cultural heritage, and continuously upgrading its design. through textured products that contain "love", modern design and exquisite craftsmanship, it creates gold jewelry that makes modern women feel happy and warm.

the yayi little joy series is designed for young people who pursue individuality and fashion trends. it uses trendy and versatile beads with colorful stringing ropes. the diverse choices of beads can meet the preferences and styles of each wearer, light up the wrist in a fashionable and interesting way, and interpret the young life attitude of "little joy, great luck", allowing them to enjoy the beauty and fun of life while pursuing individuality and trends. it encourages young people to find the little happiness in life, enjoy every happy moment in life, and find the "little joy" in their own lives while being busy and stressed.

yayi little joy series

inheriting the ancient method and presenting the oriental life aesthetics, the yayi ancient method love gold is specially made for women who pursue quality. it has been constantly updated and renewed over the years, accompanying contemporary women to get nourishment from love. the new yayi ancient method love gold, which will be launched this year, applies the energy and imagery of nature to jewelry design, and uses innovative design and ingenious craftsmanship to create a gold product that is both trendy and fashionable and has beautiful meanings. may love and happiness accompany you every day, and love will always be with you.

yayi ancient love gold series

in the current rapidly changing market, yayi has always insisted on the transmission and expression of "love", keeping pace with the times, and realizing brand creative upgrades with innovative products and marketing forms. in the unremitting innovation and iteration, yayi has transcended traditional boundaries, broadened brand dimensions, and achieved self-value enhancement, allowing the "time-honored brand" to radiate new market vitality while adhering to its cultural connotation.