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sao paulo, september 2 (china news service) (reporter lin chunyin) on the 2nd local time, the reporter learned from the brazilian export and investment promotion agency (apexbrasil) that 15 well-known brazilian leather companies appeared at the china international leather exhibition.

the china international leather fair is a professional exhibition for purchasing raw hides, semi-finished leather, leather chemical raw materials, leather machinery and other upstream products. this china international leather fair will be held in shanghai from september 3 to 5, with 1,200 exhibitors from 28 countries and an estimated 28,000 visitors.

the brazilian leather association will set up a "brazilian leather" booth to display new leather products from tanneries across brazil and comprehensively promote the brazilian leather industry. it is reported that the new leather products on display were first unveiled at the brazilian textile fabric clothing and leather exhibition held in july and have attracted much attention from the industry.

currently, the brazilian leather industry center and the brazilian export and investment promotion agency are jointly promoting the "brazilian leather" promotion project to encourage brazilian leather exports. leticia luft, the project manager, led a delegation to participate in the exhibition. during the exhibition, she will speak at the international leather industry development summit forum to share global data and industry trends with buyers and industry leaders.

official brazilian statistics show that from january to july 2024, brazil's total leather sales to mainland china and hong kong, china increased by 23.4%, accounting for 32.6% of brazil's total exports of leather materials.

leticia said that the china international leather fair was suspended for three years due to the epidemic. after it resumed in 2023, brazil organized a delegation to participate in the exhibition. thanks to the exhibition, brazilian leather has greatly expanded the chinese market. "the success of last year's exhibition makes us more confident about the 2024 exhibition." she quoted the above data and said, "and our exports to china are growing in 2024."

according to a set of data provided by the brazilian export and investment promotion agency: asia accounts for 87.1% of the world's total footwear production, and china alone accounts for 54.9% of the world's total footwear production. in the furniture field, asian furniture accounts for about 60% of the world's total production; in the automotive field, asian cars account for 30% of the world's total production. leticia believes that the strong demand in the chinese market will drive brazil's leather exports. (end)