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on august 30, suning.com released its 2024 semi-annual report. the announcement showed that in the first half of the year, the company achieved a net profit of 15 million yuan attributable to shareholders of listed companies, a year-on-year increase of 100.76%, of which the net profit in the second quarter was 112 million yuan, a year-on-year increase of 106.10%. the profitability in the first half of the year marked the turning point of suning.com's business development and accelerated its recovery.

according to the announcement, in the first half of this year, suning.com took user service as the core and promoted refined online and offline operations. it strengthened the construction of experience-oriented stores, focused on the development of large stores, and opened, renovated and upgraded a number of new stores focusing on "family scenario solutions" such as suning.com max and pro. as of june 30, suning.com had 124 max and pro stores, covering 54 cities across the country. the number of buyers and average customer spending in the newly opened large stores were higher than those of other stores, and the gross profit margin level was 1.62% higher than that of other stores. in the second quarter, suning.com continued to strengthen its store reserves, and it is expected that 97 new stores will be opened and renovated in the third quarter.

relying on the advantages of its store network, suning.com has penetrated new and old communities, and acquired customers precisely according to user needs. in the first half of the year, it opened 1,238 new community "satellite stations". at the same time, it expanded its customer acquisition channels by leveraging local life platforms such as live broadcasting and instant delivery, launched "home appliance takeaways delivered and installed in as fast as 2 hours" on the meituan platform, and became the top1 merchant in the home appliance 3c industry on the douyin local life platform. the announcement stated that the company has also built the suning.com app into a professional home appliance retail platform, and opened official flagship stores on tmall, pinduoduo, douyin, kuaishou and other platforms to widely connect users and expand sales.

industry insiders analyzed that the consumer market was under pressure in the first half of the year. suning.com focused on the strategy of retail service provider and promoted the work of increasing revenue, reducing costs and improving efficiency with the support of provincial and municipal governments and all sectors. it was not easy to achieve a net profit in the first half of the year, which sent a positive signal of recovery to the market. turning losses into profits will greatly boost the market's confidence in the company's development. with the effective national policy of replacing old products with new ones and the recovery of industry demand, suning.com's core capabilities and advantages in the fields of home appliances, 3c, and physical retail are expected to be further amplified, enhancing market competitiveness and entering a new stage of high-quality development.