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in the first three quarters of 2024, lincoln's sales increased significantly by 23%, and its market share increased by 1%. thanks to this growth momentum, lincoln's new car sales exceeded 100,000 units in a year for the first time since 2020. to continue this sales growth momentum, lincoln confirmed at a meeting with dealers earlier this month that it will launch two new models, which are planned to be launched in the next few years.

it is reported that since the beginning of 2023, lincoln has successively modified and replaced its four suv models, and launched the new lincoln navigator flagship suv in mid-august this year, which is confirmed to be launched in the first quarter of next year. in the domestic market, lincoln has also successively launched two new models, the navigator and the aviator.

from the current product layout, we can see that lincoln currently only has 5 suv models for consumers to choose from in the us market, and the sedan series is still blank; and in the domestic market, there is only one z series sedan for consumers to choose from. it is expected that the two new models launched this time may gradually expand the sedan series of the brand, and it is expected to launch the successor of lincoln continental and a new flagship model for consumers to choose from. the main competitors in the same class include bmw 5 series/7 series, mercedes-benz e class/s class and audi a6/a8.