school is back! what business is the hottest this year?
2024-09-03
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
this week, primary and secondary schools across the country have started to open. the "back-to-school economy" continues to heat up, and the sporting goods market has ushered in a consumption boom.
△this week, primary and secondary schools across the country have started classes one after another. (photo provided by cnsphoto)
recently, sales of sports shoes, clothing and equipment have increased significantly in many places.
it is understood thatin shenzhen, guangdong, sales of a wide range of sports equipment, from sports shoes and clothing to mountain bikes, have increased significantly.
in a comprehensive sports goods store in shenzhen, many parents and children are shopping for new sportswear and shoes for the start of school. many parents said that in order to help their children improve the safety of sports, they will buy more specialized and professional equipment for their children based on different sports attributes. "the frequency of footwork changes very quickly when playing basketball, so flat shoes are not suitable for children," said a parent.
in addition, there is a constant stream of consumers in the bicycle area.the store manager said that mountain bike sales have increased significantly in recent days.li lingling, deputy general manager of a sports brand's shenzhen shahe shopping mall, said that the weekend sales of children's bicycles increased by 30% compared with the same period last year, and the children's quick-drying clothing category also performed very well.in addition, as schools pay more attention to and promote rope skipping, the sales of children's rope skipping products have increased by 60%.
in xining, qinghai, more and more parents are buying sportswear and equipment for their children in physical stores.
it is reported that at a fitness center in a commercial district in xining, many students come to consult about fitness exercises before and after the start of the school season, especially weekend programs. many families begin to pay attention to their children's physical health and get their children moving, so more parents and students are buying fitness kits and fitness equipment.
the booming consumption in the sporting goods market is inseparable from the sports craze boosted by the olympic games.this year is an olympic year, and the audience's enthusiasm for watching the games has driven offline "sports consumption fever".
in addition to the hot sales of sports shoes, clothing and equipment, sports venues across the country have also welcomed many "little students".
at the ningbo sports development center, the courts for olympic events such as badminton and basketball welcomed many children playing sports.the outstanding performance of the chinese swimming team in this year's olympic games also inspired the enthusiasm of many local young people in zhejiang. the staff of ningbo olympic sports center said that this year's swimming training was very popular.this summer, the swimming pool opened introductory classes, basic classes, and advanced classes, and all training classes were full.
in this year's olympic games, some niche sports such as breakdancing, bmx, and rock climbing also attracted a lot of attention. the chinese athlete who made her debut in the olympic breakdancing event lived up to expectations and won the bronze medal in the women's breakdancing event at the paris olympics, which attracted a lot of attention.
offline, this sports passion has also led to a new round of consumption boom.before and after the paris olympics, the nanjing olympic sports center archery club added 68 young students.
more news
what else should i buy for the start of school?
with the start of a new school term, school bags, stationery, glasses, digital electronic products and other learning and daily necessities are hot-selling, driving the "back-to-school economy".
"many college students will buy some cultural and creative figures with a 'hometown flavor' before school starts, and bring them to school to give to classmates and teachers."mr. liu, the owner of chaoyang gift city cultural and creative store in chaoyang city, liaoning province, said that recently, the store has often been crowded with college students and middle school students. they are keen to buy cultural and creative derivatives related to the city’s cultural relics and historical sites, notebook gift boxes and other reasonably priced and practical stationery as back-to-school gifts.
at beiguo xiantianxia shopping plaza in shijiazhuang city, hebei province,mr. wang took his son, a "prospective college student", to buy suitcases, mobile phones, laptops and mirrorless cameras."my son is going to beijing to enroll as a freshman soon. i took advantage of the back-to-school season promotions at shopping malls to buy some products that my son might like," said mr. wang.
from small items like paper and pens, school bags to large items like smart watches, learning machines and computers, many businesses have seized this consumption period and launched promotions and discounts. (wang yifei)
"stationery fever", "cultural and creative fever", "book buying fever", "3c digital fever"... what will you buy when the new semester begins?
china business news is compiled from cctv finance, cctv.com, people's daily online, etc.
