chengdu auto show returns to "purity", making "cars" the protagonist again
2024-09-03
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cover news reporter wu yujia
with the opening of the first class a auto show in the second half of this year, the 2024 chengdu international auto show, which claims to have more than 1,600 vehicles from 130 chinese and foreign automakers participating, the attendees felt a different atmosphere. in stark contrast to the "volume traffic" of previous auto shows around the country, this chengdu auto show seems to be more pragmatic - celebrities, internet celebrities, and bigwigs are absent, and the "gold" content is much weaker.
the city with the largest number of cars in china, the auto show got rid of the traffic burden
official data show that as of the end of june 2024, the national motor vehicle ownership reached 440 million, and chengdu's car ownership exceeded 7 million, ranking first in the country.
as the city with the highest number of cars in china, chengdu has taken advantage of the rapid development of the new energy vehicle industry in recent years. the industrial chain has been continuously improved. in 2023, the output value of the city's new energy industry reached 115 billion yuan, ranking eighth in the country.
the western auto market is developing rapidly and has great potential. according to data released by the chengdu auto show organizing committee, the number of visitors to the 2023 chengdu auto show reached 902,000, with a total of 35,028 orders and a transaction amount of 6.087 billion yuan.
compared with the saturated markets in first-tier and coastal cities, the demand for automobile consumption in the western region has been increasing year by year. data shows that the 12 western provinces contribute 23% of the total sales volume in my country's automobile market, becoming a blue ocean market for the current automobile industry.
as the auto show with the widest coverage and greatest influence in the southwest region, the chengdu auto show undoubtedly has a strong weather vane significance for the auto industry. at the same time, it also has its own "sense of relaxation" - getting rid of the burden of traffic and making auto exhibitions and sales the real protagonists.
the "rebellious" side of internal competition, some exhibition cars actually went to the streets
judging from this chengdu auto show, the sense of relaxation is not only reflected in the exhibition layout and the attending guests. judging from the information captured by weibo netizens, unlike in the past when the hot searches in each city were dominated by the auto show brands, during this chengdu auto show, the hot searches on weibo mainly focused on topics such as daolang's chengdu and guangzhou concerts have been approved, "follow monkey brother to visit qingcheng mountain", and "a chengdu exhibition car was caught by traffic police while sneaking on the street".
for example, on the opening day, a netizen took a photo of a nezha s hunting suit, sneaking out of the auto show and strolling on the street. the car was caught on the streets of chengdu, and was finally blocked by the traffic police. passersby also said: as expected, the station wagon only sees poetry and the distance, and can't do any work.
a relevant person in charge of nezha said that by escaping from the environment of handing out flyers everywhere at the exhibition and running to the streets where young people go for citywalk, they have taken practical actions to interpret the spirit of going to work and opposing involution to the extreme. they also hope that this attitude of returning to purity, returning to products, and returning to life can become a marketing vane for the automotive industry.
