kuaishou ideal home launches the 96 home-settling festival, bringing home purchase discounts and high-quality housing sources
2024-09-02
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the annual "september gold and october silver" is here. on september 1, kuaishou ideal home announced the launch of this year's 96 home-settling festival promotion with the theme of "choose a good house in the golden autumn, kuaishou is here to help". from september 1 to 30, it will link up developers, institutions and anchors to bring home buyers housing discounts and high-quality special-priced properties.
starting today, search for "96 home settlement festival" on kuaishou to enter the event page. during the period, users can submit real estate consultation or purchase intentions to real estate anchors, watch real estate short videos to complete tasks, share links to invite friends to help, and get a chance to win prizes such as iphones. in addition, there are more discounts for completing online house selection and offline house viewing.
so far, kuaishou ideal home has created real estate event ips such as the summer house selection season and the 96 home settlement festival. it has not only explored a mature marketing activity model for short video live streaming platforms in the real estate industry, but also continuously met the platform users' more precise and differentiated housing purchase needs. last year, the 96 home settlement festival attracted more than 4.6 million participants, driving the transaction of more than 900 real estate projects in more than 66 cities.
with the joint efforts of real estate anchors, institutions and platforms, kuaishou ideal home has become an important online marketing platform for the real estate industry. according to the financial report released by kuaishou, as of the end of the first quarter of 2024, kuaishou ideal home covers more than 100 cities across the country, with more than 50,000 cooperating anchors. in the second quarter of 2024, the demand for home purchases by kuaishou users served by kuaishou ideal home increased by 9 times year-on-year.
not long ago, kuaishou ideal home also launched various support plans such as the star plan, using massive traffic resources to encourage and support the growth and development of real estate merchants and anchors. during the 96 home settlement festival, the plan will continue to increase, using more traffic to encourage real estate merchants and anchors to serve homebuyers.
against the backdrop of continuous optimization of real estate policies and reduction of housing purchase costs and thresholds across the country, kuaishou ideal home 96 home-settling festival will continue to leverage the advantages of the live streaming house-selling model with various housing purchase preferential measures and platform resources, help the supply and demand sides to connect efficiently, open up new real estate online marketing markets, and allow kuaishou users to buy their ideal homes more conveniently.
