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on august 31, the organizing committee of the world city brand conference held a closed-door meeting in beijing to discuss the 2024 world city brand conference plan and the development plan for the next three years. pansy ho, member of the standing committee of the national committee of the chinese people's political consultative conference, vice chairman and secretary-general of the world tourism economy forum, feng xiwen, director of the beijing liaison department of the liaison office of the central people's government in the macao special administrative region, wang dongmei, vice chairman of the china international public relations association, former member of the party leadership group and secretary of the secretariat of the all-china journalists association, ding junjie, deputy director of the academic committee and deputy director of the school affairs committee of communication university of china, chi xiaoyan, executive director and senior vice president of phoenix.com, and deputy director of the marketing management committee of phoenix satellite tv, li xuemin, an expert of the world city brand conference and a member of the professional committee of the rural public cultural service research institute of the ministry of culture and tourism, he li, an expert of the world city brand conference and vice chairman of the china yellow river cultural economic development research association of the ministry of culture and tourism, zhao xinli, dean of the school of advertising of communication university of china, and wang shuo, director of the world tourism economy research center, attended the closed-door meeting. zhang tingting, executive chairman of the world city brand conference and deputy dean of the regional brand and communication research institute of communication university of china, and xu yue, executive secretary-general of the world city brand conference and director of cultural tourism communication of phoenix.com, made relevant reports on the conference.

he guangwei, honorary chairman of the first world city brand conference and former director of the national tourism administration, expressed his gratitude to the organizing committee and partners in writing. he guangwei said that the first conference achieved good results with the joint cooperation of partners, and initially established a platform for exchanges and mutual learning between international cities and the promotion of the development of city brands and cultural tourism brands. in the future, the world city brand conference will deepen international cooperation, promote exchanges and mutual learning between cities at home and abroad, and jointly explore new paths and models for urban development, so as to provide more support for enhancing the attractiveness of inbound tourism in my country and promoting cooperation and development between cities. at the same time, it will provide more value for the diversified development of macau.

pansy ho said that as the initiator and supporter of the world tourism economics research center, the co-organizer of the world city brand conference, she attaches great importance to the role of the world city brand conference as a platform in promoting cultural exchanges and brand communication between chinese and foreign cities, and looks forward to the long-term role of the conference. the world tourism economics research center has always actively cooperated with the development positioning of macau's "one center, one platform, and one base" construction, built an exchange platform for macau, and introduced the world city brand conference to macau and mgm, aiming to show the unique charm and cultural connotation of chinese cities to the world through the conference and enhance the international influence of chinese cities. pansy ho suggested that the conference should continue to play its own advantages, provide more influential, attractive, and creative communication for chinese cities including macau, and enhance cultural influence.

ding junjie, deputy director of the academic committee and deputy director of the school affairs committee of communication university of china, introduced the development history and future plans of the world city brand conference at the meeting. he pointed out that the organizing committee has more than 20 years of experience and resources in global city-related activities. in the future, the conference will continue to uphold the core concept of "brand + communication" and promote cultural exchanges and tourism cooperation between cities at home and abroad based on cities.

chi xiaoyan, executive director and senior vice president of phoenix.com and deputy director of phoenix tv marketing management committee, shared the fruitful results of last year's conference, including 490 million online topic readings and extensive coverage by more than 500 domestic and overseas media. she said that this year's conference will continue to upgrade its communication strategy, introduce more international communication resources, and provide a broader display window for participating cities.

at the meeting, leaders and experts also had an in-depth discussion on the three-year development plan of the world city brand conference and the content setting of the activities in 2024. everyone agreed that the conference should keep abreast of the times, constantly innovate the form and content of activities, and strive to build the conference into a brand event with international influence.

in addition, the meeting also discussed related topics such as how the conference can celebrate the 25th anniversary of macau's return to china and the china-france cultural tourism year, and put forward a number of forward-looking proposals, which injected new vitality into the future development of the conference and provided new ideas and directions for promoting cultural exchanges and cooperation between chinese and foreign cities.

the 2024 world city brands conference is scheduled to open in macau on october 31. in the future, the conference will continue to leverage the platform's advantages, pool wisdom and strength from all parties, and jointly promote the prosperity and development of world city brands.