2024 beijing xidan fashion festival kicks off, and back-to-school consumption season activities are launched simultaneously
2024-09-02
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beijing news (reporter dai xuan) recently, the 2024 (14th) beijing xidan fashion festival and the 130th anniversary fashion show of galeries lafayette in france were officially launched at the xidan galeries lafayette, and the "xicheng consumption" online event was also launched simultaneously. this fashion festival will last until october 31, integrating fashion, national trends, culture and other elements to carry out 3 series and more than 20 theme activities.
on the evening of august 30, the 2024 (14th) beijing xidan fashion festival and the 130th anniversary fashion show of galeries lafayette in france were officially launched at xidan galeries lafayette. photo by xue jun, a reporter from the beijing news
it is understood that this fashion festival further strengthens digital empowerment, optimizes the online + offline, platform + on-site resonance efficiency, creates a consumer scene with a stronger sense of experience, interaction, and technology, and continuously improves the internationalization, diversification, and fashion level of xicheng's business.
since july, xicheng district has launched 21 theme events including "cultural xicheng food festival" and "smart xicheng auto carnival". in the next two months, the "2024 (14th) beijing xidan fashion festival" will successively launch three series: fashion xicheng, national trend, and huimei fashion. there will be more than 20 theme events such as "west·meet the central axis back-to-school consumption season", "mid-autumn moon banquet", and "colorful market·national day special" to showcase fashion style and highlight the power of domestic products.
among them, the "back to school consumption season" event was launched on the same day as the fashion festival. the xicheng district party committee organization department, the district commerce bureau, the district youth league committee and autonavi maps jointly set up exclusive online and offline discounts, central axis cultural check-ins, and digital specials and mobile phone market sales for students for the university alliance.
in addition, xicheng district will also cover luxury brands and fine food, and launch the financial street forum shopping season. in the coming months, xicheng district will showcase the charm of xicheng commerce with more diverse, richer, more convenient and more affordable innovative scenes, and pay tribute to the 75th anniversary of the founding of new china.
editor: liu mengjie
proofread by chen diyan
