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as one of aion's main models in the pure electric suv market, aion v has won the favor of many consumers in the market since its launch with its sci-fi design, rich configuration and leading three-electric technology. today, facing the increasingly competitive new energy vehicle market, the second-generation aion v has come along. the new car not only has a new look, but also has been greatly upgraded in terms of smart cockpit and intelligent driving. so can it achieve a new breakthrough in sales? this issue of "quality car selection" will reveal the answer for you.

1. basic information and product highlights

the above manufacturer's suggested price only represents the price on august 7, 2024. if there is any change, please refer to the official website

the second-generation aion v will be officially launched on july 23, 2024, with a total of 7 configuration models, priced between 129,800 and 189,800 yuan. the new car is built on the aep pure electric platform, and the cltc pure electric range is up to 750km.

in terms of appearance, the second-generation aion v adopts a new design language, incorporating "tyrannosaurus rex" design elements, such as the headlights inspired by "dragon claws", combined with the trapezoidal design of the front surround and the newly added black decorations on both sides, showing a hard-core side and forming a huge contrast with the old model. at the rear of the car, the taillights are also quite distinctive, and the visual effect after the vertical light source layout is lit is very outstanding.

smart cockpit and intelligent driving are also a major selling point of the second-generation aion v. first of all, in terms of the smart cockpit, it is equipped with the adigo 5.0 system, which not only redesigns the ui interface, but also comes with the adigo sense ai large model, bringing users a more intelligent and easy-to-use interactive experience. secondly, in terms of intelligent driving, the car is the only suv with a laser radar in the industry within 190,000 yuan. it is also equipped with nvidia's latest orin-x chip and adigo pilot intelligent driving system, and has a million-level city nda intelligent driving function, which can free your hands.

in terms of power, the second-generation aion v provides two different specifications of front single motors, with total motor power of 150kw and 165kw respectively. it is worth mentioning that the car pioneered 400v+3c fast charging technology in terms of energy replenishment, and is compatible with global charging piles. it can replenish 370km of energy in 15 minutes, which is rare in the same class.

2. product competitiveness analysis

the above manufacturer's suggested price only represents the price on august 7, 2024. if there is any change, please refer to the official website

in the 100,000-200,000 yuan pure electric compact suv market, the second-generation aion v has few competitors. among them, byd song plus ev honor edition and chery icar 03 are more representative models in this level, each with its own unique highlights. we will list byd song plus ev honor edition and chery icar 03 as competitors to see how the second-generation aion v performs.

in terms of price, chery icar 03 is the most affordable, whether it is the starting price or the price of the top-end model, which shows the brand's sincerity. in terms of the number of models, chery icar 03 has the most choices among the three models, with a total of 14 models, more than the 7 models of the second-generation aion v and the 4 models of the byd song plus ev honor edition. in terms of appearance design, i personally think that the overall design of the second-generation aion v is younger and more trendy, which is more in line with the aesthetic preferences of young people today. in comparison, the design of the byd song plus ev honor edition is more stable, while the hard-core style of chery icar 03 is more niche.

specifically, it is not difficult to see from the configuration comparison table that the second-generation aion v not only leads in pure electric range, but also has a more complete configuration, with a full range of active/passive safety and driving assistance configurations. the overall performance of the chery icar 03 is also remarkable. its highlight is that it is equipped with a four-wheel drive system and is ahead of the other two models in terms of power parameters. in contrast, due to its entry-level model, the configuration level of the byd song plus ev honor edition is relatively poor.

3. product quality & service trend analysis

as a replacement model, will the second-generation aion v of aion have hidden dangers of quality problems? to this end, we will start with the failure problems of the past aion v models, and through the comparison of failure problems, preliminarily predict the development trend of quality problems of new cars in the future.

according to data from the auto quality network, the complaints about aion aion v in the past year have mainly focused on "audio and video system failure". considering that the second-generation aion v is a replacement model, the car system has been upgraded and equipped with the new adigo 5.0 system, it can be temporarily assumed that the probability of the above problems is low. the specific situation can only be determined after it has been used for a period of time.

with the continuous development of my country's automobile market, the level of pre-sales/after-sales service of brands and the quality of the purchasing experience have gradually become important factors affecting consumers' final purchases. therefore, based on the big data of chezhi.com, we will analyze the common service problems of brands in the past year to provide consumers with a more objective reference for purchasing models.

from the perspective of service complaints, car owners complained more about "unfulfilled sales promises" and "system upgrade issues". further analysis shows that these two types of service complaints mainly come from the aion y model.

in terms of measuring the reputation of new car after-sales service, we will analyze the company's response to car owners' complaints and make a relatively objective prediction of the new car's future after-sales service reputation. according to the data from chezhi.com, the response rate of aion brand complaints in the past year was 92.3%, which shows that the manufacturer attaches great importance to the demands of car owners.

iv. after-sales service policy and network distribution

in terms of after-sales service policy, aion's second-generation aion v provides a 4-year or 150,000-kilometer vehicle warranty, free lifetime warranty on the three-electric (power battery, three-in-one electric drive (including drive motor, motor controller)) system, etc. (please consult your local dealer for details).

after purchasing a vehicle, it is inevitable that daily maintenance of the vehicle will be involved. at this time, the number and distribution of brand dealer stores are very important, and may even have a certain impact on whether consumers buy the brand model. according to data from chezhi.com, the aion brand currently has 520 dealer stores in china, covering 28 provinces, autonomous regions and municipalities, among which guangdong, jiangsu and zhejiang provinces have relatively more dealers.

summarize:

overall, the second-generation aion v has outstanding performance in terms of design, intelligent technology configuration, battery life and energy efficiency. compared with the old model, the second-generation aion v is more affordable and its product strength is further improved. i believe that with its cost-effectiveness, the second-generation aion v will achieve a breakthrough in sales.