back-to-school outfits focus on individuality and comfort
2024-09-02
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data source: jd consumer and industry development research institute
school is about to start, and actively preparing for and purchasing related supplies for the start of school has become the focus of parents and students recently. data shows that the search volume for clothing-related products has increased rapidly this year. among them, clothing has attracted particular attention, with the search volume increasing by more than 10 times compared with the same period last year.
in the sales of women's clothing during the back-to-school season, 8 out of every 10 pieces of clothing sold were t-shirts, among which new chinese style, sports design, simple and casual, retro and classic styles were sought after by girls. in the field of men's clothing, the sales of jackets accounted for 70%, and windproof, waterproof and anti-fouling, no cotton oozing, moderate elasticity and creative design became important considerations for boys to choose jackets.
luggage and school bags are must-haves for back-to-school, with searches increasing by 2 times. students are equally concerned about practicality and style when preparing for long-distance travel. consumers prefer luggage that is easy to press, stylish, durable and pressure-resistant. school bags with features such as spine protection, multiple pockets and large capacity, as well as 360-degree reflective strips for safety, have attracted a large number of buyers.
in the sales of footwear products, sports sneakers lead the trend during the back-to-school season. keywords such as shock-absorbing rebound, moderate softness and genuine leather material reflect students' pursuit of individual expression and comfort.
in general, when consumers choose clothing for the back-to-school season, they not only consider the basic functions of the product, such as comfort and durability, but also pay great attention to popular design and personalized elements to show their unique style and attitude towards life. merchants should seize relevant consumption trends and put a lot of effort into design to provide products that meet the needs of students. (source: economic daily author: dong fei)
source: economic daily
