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[ negative population growth can almost be equated with insufficient consumption growth in the future. at the same time, japan's working population aged 15 to 64 continues to decline, the number of single-person households continues to increase, and the expenditure of households on pension security continues to increase, which objectively forms a considerable crowding out of consumption. from a dynamic perspective, the current japanese population structure is difficult to reverse, and future consumption space will inevitably be suppressed. ]

after a year of negative growth, japanese household consumption finally reversed and turned around in the second quarter of this year. according to the latest data released by the japanese cabinet office, personal consumption in the second quarter actually increased by 1.0% month-on-month, which not only exceeded the forecast by more than double, but also turned positive again after a lapse of four months. considering that more incremental momentum factors are still gathering, japanese household consumption is likely to be upgrading from slow cooking to fast cooking. at the same time, as the main engine of gdp, the recovery of household consumption has also made people more optimistic about the growth prospects of the japanese economy.

consumption has always been the main engine of japan's economy

after world war ii, japan's economy developed rapidly with the full support of the united states' capital, technology and human resources. at the same time, benefiting from the accumulation and promotion of the "baby boom" for more than ten years, japan's domestic population continued to grow. before the bubble economy burst in 1990, japan's total population reached 123 million. more importantly, the economic prosperity brought about the improvement of people's income. combined with the guarantee mechanism of the lifetime employment system, japan has formed a "100 million middle class (i.e. 100 million middle class)" middle-class social structure. against this background, crazy consumption swept across japan. people gradually developed from the simple consumption habits after the war to the pursuit of material enjoyment and comfort. the normal consumption concept became a distorted and deformed "consumption is virtue", which was called "momentism" in a very popular phrase in japan at that time. japan has thus become the first mature consumer society in asia. statistics show that in the 15 years before 1990, japan's annual average consumption growth rate exceeded 4.5%, and the contribution of household consumption to gdp remained stable at more than 60%.