why are american blockbusters no longer popular in china?
2024-09-02
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american blockbusters such as "avengers", "fast and furious", "transformers" and "mission impossible" are extremely popular in the chinese market, becoming the first overseas money-making base and one of the most important ticket warehouses. in the past, american blockbusters represented "box office" and "good" in china, but now it is obvious that american blockbusters do not seem to be popular anymore.
data shows that the total box office of mainland movies last year was 54.915 billion yuan, of which domestic movies had a box office of 46.005 billion yuan, accounting for 83.77%. the top ten box office movies of the year were all domestic movies, and the box office of each movie exceeded 1 billion yuan. last year, no american movie had a box office of more than 1 billion yuan in the mainland. the best box office result was "fast and furious 10", which was 982 million yuan. however, compared with the 2.423 billion yuan of "fast and furious 7" and 2.670 billion yuan of "fast and furious 8" in the same series in previous years, the gap is obvious.
june this year is actually the start of the golden summer season of the year, and the dragon boat festival is a small climax. there are 12 new films released during the dragon boat festival, which shows how fierce the competition is. hollywood also sent "american civil war" and "mad max: fury of the gods" to compete. the lineup of domestic films during the dragon boat festival is actually not strong. it was originally thought that hollywood could save some face, but unexpectedly, hollywood was eliminated again this time. "mad max" is considered a big ip overseas, but this time it was beaten so badly that even pre-sales were not opened. "american civil war" was predicted by many media to have a good box office in china, and even optimistic about the movie's box office in the mainland exceeding 1 billion yuan, but as of now, the cumulative box office in the mainland is only more than 23 million yuan, which is far from expectations.
judging from the changes in recent years, audiences are indeed no longer interested in hollywood. so why don’t they like watching american movies anymore?
luo xueming, chief expert at the guangdong modern urban industrial technology research institute, believes that many hollywood blockbusters are facing homogeneity. these movies are similar in storyline, character setting and film style, lacking novelty and uniqueness. many of them are based on the same ip and shoot multiple films, lacking freshness and creativity. the audience's expectations for these themes are gradually decreasing, resulting in poor box office performance.
many film practitioners said that american movies are always the same ips, the public is desensitized to 3d technology and tired of stereotyped plots, it is normal for hollywood blockbusters to flop at the box office. the most crucial point is that chinese people's awareness and confidence in their own culture are increasing day by day.
recently, the american marvel superhero movie "deadpool wolverine" has been a global box office hit since its release, but it has been a flop in china. the domestic comedy "catching dolls" had six times the box office during the same period.
"china learned everything from hollywood. now they make their own big productions... they don't need hollywood anymore," said rocky loeb, a political science professor at the university of southern california. chinese audiences are growing tired of hollywood's repetitive storylines and want to see stories that resonate with people.
in recent years, excellent domestic film works have continued to emerge, with better performance in both plot and logic. in contrast, hollywood blockbusters tend to be more commercial and entertaining, and pay more attention to visual effects and perception, bringing refreshing visual enjoyment to the audience, but when thinking deeply, logical loopholes often lead to a series of questions.
the new york times previously reported that the era when a hollywood movie could easily make hundreds of millions of dollars in china is over. as chinese movie fans are more attracted to high-quality domestic films that demonstrate strong self-confidence, diverse styles and can resonate with the audience, it is natural for american film companies to be left out if they do not put aside their self-righteous arrogance.
comprehensive from china news network
xinhua news agency observer network, etc.
planner: zhao shilong
text edited by wang yuanjia
editor: guo fangxia
second trial of xie yutong
the third trial of yang yi
