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jimu news reporter zhou dan

on september 1, xianyu released the "personal seller traffic guarantee plan", which guarantees the traffic of individual sellers from three aspects: "people" - adding comprehensive service labels for individual sellers, "goods" - adding personalized selling point labels for personal idle items, and "place" - launching a new entrance for personal idle items.

it is understood that in an environment where the demand for c2c idle transactions continues to be strong and increasingly prosperous, this move will help speed up the sales of personal idle items, thereby driving the improvement of the efficiency of the idle transaction industry.

"the exposure has doubled today," the reporter saw some netizens who have received traffic sharing their surprise on social media. according to xianyu, in the few days of gray testing of the "personal idle" entrance, this new entrance has attracted the attention of many users and has become the entrance with the fastest growth trend.

it is reported that the "personal idle" entrance is located at the top of the xianyu app user search page, which directly links to a large number of personal idle products. in addition, the personal idle entrance was also launched at the core position of the xianyu web version homepage, which was launched in mid-july.

the reporter entered the page of personal idle goods and found that sellers with labels such as "excellent credit" and "super fast response" are often presented in a higher position. in addition, consumers can further filter goods based on labels such as "credit", "price", "distance", whether they are "newly released" or "newly reduced in price".

giving individual sellers a more prominent service label is also part of the "individual seller traffic guarantee plan". based on the seller's credit status, membership level, transaction evaluation and other dimensions, individual sellers with better services will be more likely to receive corresponding exposure. in addition, new users will also receive additional exposure, shipping coupons and other exclusive benefits from the platform for their first release.

at the product level, personal idle item pages will also have richer and more personalized display labels.

according to xianyu, based on the product information released by the sellers, in the future the platform will automatically label the products with detailed labels such as purchase source and purpose, such as "for personal use", "purchased in physical store", "from official website", etc., so that consumers can quickly and accurately obtain product information and reduce decision-making costs.

personal product information and personal seller credit status will be presented with more intuitive labels

in the past few years, xianyu has also made a series of attempts to help individual sellers clear out their idle items, including continuously improving the c2c transaction service system, opening offline circulation stores, and providing consignment services for all categories of idle items to users in the surrounding communities and in the same city.

according to quest mobile, a third-party data agency, xianyu has 162 million monthly active users in april 2024. in the past year, more than 100 million people have listed their idle items on xianyu. "we hope to further promote the positive cycle of c2c idle transactions by creating a long-term and stable development environment for individual sellers," said a relevant person in charge of xianyu.

(source: jimu news)

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