this e-commerce live broadcast training in dianjiang has transformed "e-commerce novices" into "sales experts"
2024-09-01
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dianjiang is taking action to cultivate and select e-commerce talents and create a new live broadcast e-commerce format. on august 30, the reporter learned from dianjiang county that the "2024 chongqing dianjiang top ten live broadcasting talent selection competition" guided by the municipal commerce commission and hosted by the dianjiang county commerce commission has completed the first training and preliminary competition. the training is divided into three sessions, and 10 live broadcasting talents will be selected and awarded at the launch ceremony of the 2024 china (dianjiang) stone mill tofu food culture festival.
▲the scene of the training activity. (photo provided by the interviewed unit)
it is reported that dianjiang county previously launched the "2024 chongqing dianjiang top ten live-streaming sales talent selection competition" with the theme of "dianjiang star vitality, digital commerce prospers the future" on june 18, and recruited many students to participate in this training and competition through "short video warm-up + player recruitment".
"e-commerce has become an important engine to drive economic growth, promote enterprise transformation and upgrading, and enhance employment and entrepreneurship. we will discover and reserve a group of live e-commerce talents through training through competitions, so that live e-commerce talents can empower new quality productivity and help rural revitalization." yi bin, deputy director of the commerce commission of dianjiang county, said that since 2016, dianjiang county has twice won the "national e-commerce in rural comprehensive demonstration creation project", forming a solid foundation for the development of e-commerce. from january to july this year, dianjiang county achieved an e-commerce transaction volume of 9.362 billion yuan, a year-on-year increase of 10.85%, and achieved online retail sales of 457 million yuan, a year-on-year increase of 19.82%.
the person in charge of the organizing committee introduced that this selection competition includes preliminary rounds, semi-finals and finals. "the training activities will cultivate and select a group of e-commerce talents and create a new format of live e-commerce in dianjiang."
for example, in the first basic course training held from august 26th to 29th, the instructor not only gave lectures and training on account building skills, a comprehensive analysis of editing skills, practical video editing techniques, etc., but also guided the students step by step in actual operations.
"participating in live broadcast training will help us grow from 'e-commerce novices' to 'sales experts' step by step." many trainees said that through the training, they can not only skillfully apply the knowledge they have learned to shoot and edit short videos, but also master the skills of how to confidently display products in live broadcasts, how to interact with the audience, and how to formulate effective marketing strategies based on market demand and consumer psychology. the entire training site was filled with a strong learning atmosphere. "next, we will apply what we have learned to innovative entrepreneurial practices."
▲this training activity will cultivate a group of "live streaming sales experts" for dianjiang. (photo provided by the interviewed unit)
the organizing committee said that from september 5 to 7, the training will enter the second advanced training stage, involving high-traffic live broadcast project planning thinking, live broadcast scene construction, live broadcast room lighting layout skills, etc., and a semi-final competition will be held. at that time, the qualified trainees will participate in the third comprehensive course on september 19, involving live broadcast planning process drills, live broadcast product combination skills, etc.
at the finals held from september 20th to 27th, participating students will be ranked comprehensively based on their live broadcast data, live broadcast performance, etc., and the top 10 will be selected and awarded.
