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on the evening of august 29, yanghe shares disclosed its 2024 interim report. the report shows that the company achieved revenue of 22.876 billion yuan in the first half of 2024, a year-on-year increase of 4.58%; net profit attributable to shareholders of listed companies was 7.947 billion yuan, a year-on-year increase of 1.08%; net profit attributable to shareholders of listed companies after deducting non-recurring items was 7.941 billion yuan, a year-on-year increase of 2.96%.

at present, the liquor industry is still in a period of deep adjustment. against the backdrop of the market continuing to concentrate on core production areas, core brands and core products, yanghe, as the industry leader, has actively responded to industry changes, taken the lead in making adjustments, seeking progress through stability and consolidating stability through progress, demonstrating the industry leader's ability to withstand pressure and its resilience in development.

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strategic adjustments continue to deepen

since the beginning of this year, yanghe has responded to the uncertainty of the external environment with the stability of its own development, and has ensured that its steady development trend has not changed through optimization and adjustment of its channel structure, product system, brand value and other aspects.

as a liquor company that has proven its ability to expand outside the province, yanghe still has significant first-mover advantages and competitiveness in its national layout. in the first half of the year, focusing on the strategic goal of "deepening the base camp and deepening nationalization", on the one hand, it promoted the nationalization of the market, strengthened the expansion of points, deepened the sinking to townships, and optimized consumer cultivation, so that the market outside the province was further extended; on the other hand, it strengthened the market operation of the base camp, sorted out the price system of haitianmeng's leading products, optimized and adjusted the sales strategy, and "deepened" the main markets in jiangsu province.