"chunxi internet celebrity week" kicks off: chengdu's century-old chunxi road is still a great place to hang out
2024-09-01
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sichuan news network - first screen news reporter xie chuanxia photographed and reported
this year marks the 100th anniversary of the opening of chunxi road.
on august 31, "i am here chunxi road internet celebrity week" was officially launched. the event adheres to the concept of "everyone is an internet celebrity", and everyone is a recommender of chunxi road business district, showing and promoting the beauty, food and beautiful streets of chunxi road to the whole of china and the world from different perspectives.
"i am here chunxi internet celebrity week" launched
chunxi internet celebrities have a theme every week
in the first week of the event, the chunxi road business district launched scenes such as fashion consumption, gourmet fireworks, urban cultural tourism, night economy, and characteristic streets. it held theme activities such as "chunxi trend go", "chunxi good food time", "chunxi just right", "chunxi carnival", and "chunxi sleepless yeah", attracting many well-known internet celebrities and teams, citizens, tourists, and office workers to check in.
during this period, the first digital virtual human live broadcast room will be launched, new art boxes will be released, and chunxi road check-in points will be designed.
"we will follow the format of 'a theme every week' and continue to launch themed weekly activities until the end of september, including 'adventures in chunxi' which focuses on brand store visits, 'visual appreciation of chunxi' which focuses on chunxi commercial micro-blog exhibitions, chunxi photography exhibitions, chunxi painting exhibitions, etc., 'poetry and wine in chunxi' which focuses on chunxi cultural and tourism scenes, and 'fashion chunxi' which focuses on national trend brands and fashion brand shows." a relevant person in charge of the chunxi road fashion and vitality zone management committee told reporters.
it is worth mentioning that the upcoming "chunxi sleepless yeah" music festival will work with businesses in the business district to extend closing hours and organize brands and merchants to launch a variety of "eating, drinking, traveling, shopping and entertainment" content at night; in the chunxi carnival event, sichuan opera and chaoshan yingge will be brought together, and chongqing yuzhong district, deyang zhongjiang county, chengdu dujiangyan city, ganzi prefecture luhuo county and other places will be invited to participate in the "i am here chunxi internet celebrity week" event, and work together to strengthen the linkage promotion of cultural tourism, consumption and other aspects.
"i am here chunxi internet celebrity week" officially launched
what will chunxi road look like in the future?
as one of the 24 key areas in chengdu, chunxi road fashion business district held 195 consumption promotion activities from january to june this year, attracted 120 million visitors and achieved a turnover of 49.93 billion yuan.
"this year, we will take advantage of the 'chunxi road centennial opening event' to promote consumption, create scenes, build business districts, and accelerate the construction of a world-class business district." said a relevant person in charge of the chunxi road fashion and vitality zone management committee.
how to do it specifically? lead the construction of chunxi road business district according to the spatial functional layout of "one core, two axes and three zones".
the chunxi road plaza will be upgraded and built around the goal of "one square and three show venues". the planning of new consumption scenarios in the ifs area will be launched, the renovation of the chunxi road plaza subway entrance will be promoted, and a series of projects such as the "chunxi dome" internet celebrity space will be built. at the same time, the chunxi road business district will be built into a fashion brand show venue and a cultural performance show venue. cultural performance sites will be laid out and built at important nodes such as the northern section of chunxi road, zhongshan square, and chunxi road square, connecting backstreets and alleys, implanting street art, sichuan opera npcs, professional team performances, and civilian fashion shows to create a cultural tourism line.
we will build a world-class "chunxi road pedestrian street" and plan a "one street and five lanes" slow-moving street tour system. at the same time, we will build a "chunxi road tour" route around the theme of "chunxi road tour", enhance the "chunxi road tour at night" experience, and continuously enhance the vitality of the nighttime economy.
