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beijing business daily (reporter zhang tianyuan) on august 30, the 2024 "capital state-owned enterprise open day" event and the capital agricultural university fun food festival kicked off at the capital agricultural university dongfeng international sports park. according to reports, the capital agricultural university fun food festival will last for two weeks and will be open from 4 pm to 10 pm from august 30 to september 1 and from september 6 to september 8.

a beijing business daily reporter saw at the scene that more than 10 brands under the capital agricultural products group, including sanyuan, baskin-robbins, liubiju, and dahongmen, participated in the market. products such as liubiju's "erba sauce fried yogurt", the erba sauce milk tea jointly launched by sanyuan meiyuan and liubiju, and jinghua's "cold brew jasmine tea" were all on display.

a relevant person in charge of the capital agricultural products group said that the capital agricultural products group holds 16 chinese time-honored brands and 22 provincial time-honored brands. in recent years, the group has continuously launched brand communication activities such as the "capital agricultural beautiful time" pop-up store, the "capital agricultural fun food festival", and the appearance of time-honored brands on the qianmen tram. by combining offline event experiences with social media check-ins, time-honored brands are radiating new vitality and vigor in the new era.