weibo advertising sharing plan upgraded: abandoning the negative impact of traffic and other factors, some marketing accounts may be affected
2024-08-31
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on august 30, music critic liang yuan's weibo account was banned for violating the community convention. in the recent heated conflict between hip-hop musicians and otome game players, this account has repeatedly made provocative remarks against otome game players, causing dissatisfaction among a large number of players, who left comments in the comment section of his account to criticize his related remarks, and his weibo views and interactions have surged.
some netizens suggested not to interact with the weibo account out of dissatisfaction with his comments. this account has an advertising sharing plan. the more people interact, the more benefits he will get. the best way is to ignore it and pretend not to see it. on the morning of the 30th, the account said, "anyway, i have an advertising sharing plan on weibo. all these views are given by you guys, the b-game players. i can collect enough litigation fees for one person, and i will sue one more person. achieve a clever ecological balance between income and expenditure." about an hour later, weibo community observer's official account, weibo man, dealt with this account, stating that the user "has repeatedly boasted that he earned traffic by posting content that provokes conflict and opposition. he has been banned for a short period of time, and all advertising revenue he has obtained has been deducted."
it is common to be banned, blocked, or cancelled for violating community rules, but what caught the attention of netizens was that weiboxia reminded all users while handling liang yuan's weibo account that the current weibo advertising sharing plan has upgraded the profit-sharing mechanism from a profit-sharing model centered on traffic to an incentive mechanism centered on high-quality content, abandoning the negative effects of traffic and other hot topics, and encouraging creators to produce high-quality original content through content incentives, so that creators who do a good job of content can get more benefits. among them, in terms of negative content management mechanisms: for blog posts that have provoked wars, led to opposition, contained false content, and used hot topics, all the income obtained from this blog post since its publication date will be deducted. at the same time, weiboxia cooperated with the platform's rectification actions to deduct all blog post income of the creator for the corresponding number of days for accounts that have been dealt with by credit deductions, bans, etc.
the adjustment of the advertising sharing plan quickly attracted the attention of self-media bloggers. one blogger said, "weibo is going to change drastically. it will abandon the revenue distribution oriented to traffic. even if your weibo is on the hot search list every day, you will not make much money!" the weibo advertising sharing plan is a way for weibo users to obtain additional income. in simple terms, the principle is that the higher the browsing interaction of the account, the corresponding increase in additional income, which is the so-called making money from the traffic of the account. under normal circumstances, bloggers should create high-quality and interesting content, and netizens are attracted to browse and interact with the content. after the blogger opens the advertising sharing plan, he will get a certain amount of income from it. however, in fact, some users have taken advantage of the loopholes and gained attention and interaction by publishing opposing, provocative, and false remarks, and obtained a large amount of traffic to realize monetization. this situation is particularly common in the entertainment field. some entertainment marketing accounts intentionally create topics that may cause quarrels and confrontations between fans to obtain additional shares, which eventually formed the strange phenomenon of "the more quarrels, the more income". earlier, some netizens discovered that some bloggers would deliberately create opposing topics to attract attention, which is a negative behavior. therefore, many netizens often say that they should not be easily confused or angered by the remarks made by these accounts.
most netizens expressed their support for the adjustment of the advertising incentive plan. "it's a good thing. it saves people from making trouble every day for a little traffic." "it's good that it can be implemented. the star-chasing experience should be much better." "i go to weibo just to see delicious and fun things, watch some tv drama explanations, etc. i really don't want to see all kinds of quarrels in the fan circle every day." in the process of rectifying some users in the weibo community who intentionally post opposing, provocative, and traffic-stealing remarks, cutting off their revenue chain may indeed play a significant role. data shows that in the first half of 2024, weibo allocated 150 million in revenue for the traffic contribution of golden orange v creators through the advertising sharing plan, and the scale of the share in 2024 is planned to be 320 million.
yangzi evening news | ziniu news reporter shen zhao
proofread by tao shangong
