news

maoming, aug. 31 (china news service) (liang sheng and liang jingjing) as the mid-autumn festival approaches, various mooncakes in maoming, guangdong, the "famous mooncake city of china", have entered the peak production season, and have also ushered in the sales season of "100,000 e-commerce companies selling mooncakes."

according to dai yaowu, secretary general of maoming electronic commerce association, maoming is an important production base of mooncakes in china and is also known as the "famous mooncake city of china". at present, there are nearly 250 mooncake production companies in maoming, which ranks among the top prefecture-level cities in china. the output value in 2023 is about 4 billion yuan. every year, maoming exports more than 100 tons of mooncakes and mooncake fillings to the united states, britain, singapore, malaysia and other countries.

on august 30, mooncakes in maoming, guangdong, ushered in the peak sales season. the picture shows the anchor selling mooncakes. photo by liang sheng

this year, maoming mooncakes have been selling online since late june, with non-local e-commerce sales increasing by 40% compared to last year. at the same time, maoming also held a series of mooncake e-commerce sales competitions, which not only brought together the resources of many maoming mooncake production leading enterprises such as hailong pavilion, but also actively promoted maoming mooncake e-commerce pallets with the help of the power and cooperation network of e-commerce associations in various cities in the province, and achieved precise docking with major internet celebrities and live broadcasters, building a resource docking bridge between the mooncake e-commerce supply chain and e-commerce channels, amateur live broadcasters, and internet celebrities.

chen jinxuan, head of jiahaoxuan, a time-honored mooncake brand in maoming, said that in recent years, maoming has continued to promote the "three transformations" (snacks, desserts, and branding) of mooncakes, and held maoming mooncake national ordering festival, 100,000 e-commerce mooncake sales and other activities, and actively "break the circle" marketing. this year, the sales volume of jiahaoxuan mooncakes has shown a steady upward trend, and online sales have increased by 20% compared with the same period last year. in addition to the traditional golden ham and five-nut mooncakes, egg yolk lotus seed paste cakes, and tangerine peel bean paste cakes, the hot-selling products also include pastry mini mooncakes and imperial concubine lychee cakes and other dessert mooncakes.

at dianbai yishun food co., ltd., a taiwanese company that specializes in making maoming specialty fruit mooncakes, the shelves in the exhibition hall are filled with lychee rose mooncakes, passion fruit mooncakes, mango mooncakes, sanhua plum mooncakes, etc. these mooncakes, which carry the strong characteristics of maoming agricultural products, are shipped to all parts of china through distributors and e-commerce companies every day.

chen lirong, a post-90s generation who became popular online for recommending maoming local specialties in "cantonese english", said that selling mooncakes through e-commerce live streaming is not only a sales method, but also a way to convey emotions and spread culture, and it is also an accelerator for promoting rural revitalization. maoming is currently holding a 20-day live streaming e-commerce competition with the theme of selling maoming mooncakes. the contestants either explain the production process and unique taste of maoming mooncakes, or interact with the audience, or attract consumers with preferential activities, so as to promote the hot sales of maoming mooncakes in the cloud. (end)

(china news network)