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bringing the "sports fever" from paris to beijing, the french pavilion at the ciftis unveils the secrets

2024-08-31

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china youth daily client news (china youth daily, china youth network reporter zhang yi) the paris olympics is still hot, and france has brought its passion for sports from paris to beijing. on august 30, the commercial counselor of the french embassy in china, kong shijia, said that france will serve as the guest country of the 2024 china international fair for trade in services and will hold the france-china sports day event on september 14 to promote youth exchanges.
this year marks the 60th anniversary of the establishment of diplomatic relations between china and france. against this background, participating in the ciie as the guest of honor has special significance for france. for this conference, france has designed three major themes of exhibitions and activities, one of which is sports.
kong shijia introduced that both france and china are sports powers. both countries are committed to promoting sports and promoting the development of amateur and professional sports activities both domestically and internationally. in order to echo the sports events of the paris olympic games and paralympic games, france held a sports day event during the services trade fair, bringing together many local participants, enterprises, associations and partners in the sports field of the two countries to cooperate in many fields such as youth cultural exchanges, professional knowledge and technology, sports economy and business collaboration.
on august 30, counselor for commercial and investment affairs of the french embassy in china, kong shijia, introduced the french national pavilion at the china international fair for trade in services. photo by zhang yi, china youth daily and china youth network
health is also one of the three major themes. the two countries have common concerns in medical services, social security and large-scale r&d investment. kong shijia said that a health-themed event will be held in shougang park on september 13, hoping to promote exchanges and cooperation between the two countries in the field of health.
the last important theme is the attractiveness of france. it is reported that france has been the "preferred destination for foreign direct investment in europe" for five consecutive years. during the services trade fair, a seminar on the theme of "choose france" will be held to showcase france's economic prospects and business opportunities for reference by participants who are interested in investing in france.
the attraction is also reflected in the fields of culture and tourism. kong shijia said that tourism is a major industry in france. france receives about 100 million tourists every year, with an annual turnover of more than 200 billion euros. tourism is also a window to showcase french culture, lifestyle and international influence.
the design of the french national pavilion is also quite ingenious. kong shijia revealed in advance that the french pavilion is located in the center of the main exhibition hall of the services trade fair. it draws on the iconic buildings of paris, recreating the arc de triomphe at the entrance and the arch of the bir hakeim bridge in the booth area, which clearly reflects the cultural characteristics of france.
it is reported that more than 10 well-known french companies including axa, l'oreal and schneider electronics will participate in the exhibition in the french pavilion and conduct pragmatic negotiations with exhibitors.
li yi, deputy director of the beijing municipal bureau of commerce, said that the preparations for the 2024 ciftis are progressing smoothly, and will further highlight internationalization and specialization, and the convenience of participating in the exhibition will be further improved. there are still two weeks before the opening of the 2024 ciftis, and the organizers will provide ciftis exhibitors with a more comfortable and convenient exhibition experience.
kong shijia has great expectations for this year's ciftis. "i believe that with everyone's participation, this ciftis will be a huge success."
(source: china youth daily client)
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