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bi sidong: empowering the media publicity of politics and law with the new productivity of the platform

2024-08-31

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on the afternoon of august 29, the strategic cooperation signing ceremony between shandong provincial committee of political and legal affairs and dazhong newspaper group and the dazhong political and legal platform construction and application promotion conference were held in jinan. bi sidong, party secretary, chairman and president of dazhong newspaper group (shanghai), said that the construction and application of dazhong political and legal platform has achieved remarkable results. the number of dazhong accounts and their communication power continue to rank first in the provincial industry system. the influence of major events and special planning of channels continues to increase. high-quality special topics and columns have become a powerful tool for the aggregated communication matrix.
bi sidong pointed out that in february this year, under the guidance and support of the propaganda department of the shandong provincial party committee, the "dazhong" new media platform that the group focused on building was officially launched. this is the main battlefield of the new news and public opinion of the provincial party committee, the authoritative information release platform of the provincial party committee and the provincial government, and the first aggregation platform of "news + government service and business" in the province. it is a new media platform based in shandong and influencing the whole country that is commensurate with shandong's development status and is self-controlled. the platform construction work was written into the 2024 shandong provincial government work report.
bi sidong introduced that as an important part of the "dazhong" new media platform, the "dazhong politics and law platform" was jointly created by the provincial party committee's politics and law committee and the provincial political and legal organs, and the dazhong newspaper group, and is specifically operated by the group's media qilu evening news and qilu one point. the "dazhong politics and law platform" insists on working hard on high-quality content, with strong guidance through topic setting; in terms of technical leadership, it has made great moves, with strong guidance through scientific and technological innovation; in terms of service model, it has made further innovations, with strong guidance through user operation; in terms of operation management, it has made breakthroughs, with strong guidance through co-construction and sharing.
in the next step, the mass political and legal platform will continue to innovate the means of political and legal publicity, strengthen positive publicity and guidance, and carry out a series of theme planning around the main theme of "celebrating the 75th anniversary of the founding of the people's republic of china"; relying on the "mass" new media platform to revise, it will upgrade column settings, service functions, and operating mechanisms; unblock the entire chain of information release, public opinion guidance, legal publicity, government-civilian interaction, and political and legal services, further play the role of the main battlefield of publicity and public opinion, form a new quality of platform productivity, empower political and legal integrated media publicity, and continue to assist the modernization of political and legal work in shandong practice.
(reporters cui yan, du honglei, liu yinuo, luan haiming, wang yuan, dai wei from dazhong news)
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