2024 chengdu auto show: joint venture car prices, independent car segmentation
2024-08-31
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the 27th chengdu international auto show (hereinafter referred to as chengdu auto show) officially kicked off on august 30. as the first a-level auto show in china in the second half of the year, the overall exhibition scale of this chengdu auto show jumped to 220,000 square meters, with 130 companies making their debut and more than 1,600 vehicles on display.
compared with last year's 129 participating brands, this year's number of brands has increased, and the number of participating models is the same as last year. it is worth noting that although the market share of new energy vehicles has begun to exceed 50%, new energy vehicles did not stand out alone at this chengdu auto show. heavy fuel models such as the bmw x3 long wheelbase, saic volkswagen passat pro, and saic mg5 chose to debut in chengdu.
nielsen's research report believes that although the penetration rate of new energy vehicles is constantly increasing, it has not yet reached a level completely on par with fuel vehicles, and fuel vehicles still account for the majority of the current automobile market.
in the past few years, traditional joint venture giants have not succeeded in reproducing the success of the fuel vehicle era in the field of new energy vehicles, and re-strengthening fuel vehicles has become the choice of some joint venture automakers. taking the volkswagen brand as an example, at this chengdu auto show, saic volkswagen will release two fuel vehicles, passat pro and tuyue new rui. among them, passat pro will be combined with dji intelligent driving to make up for the shortcomings of fuel vehicle intelligence; while tuyue new rui will lower the price of joint venture compact suv to 79,800 yuan, which is even lower than the price of domestic brand suv competitors of the same level.
in addition to the volkswagen brand, general motors, mercedes-benz and other automakers are also installing a new generation of electrical architecture or adding intelligent driving assistance systems to their products in the hope of achieving "oil and electricity intelligence" and enhancing product competitiveness.
unlike joint venture brands that are filling in their shortcomings in intelligence and cutting prices to survive, most chinese automakers are more powerful at this chengdu auto show. some leading chinese brands have already completed their layout in the mainstream market and are gradually expanding into more segmented areas.
byd exhibited in a special pavilion for the first time, bringing all byd passenger car brands including dynasty series, ocean series, yangwang, formula leopard, and denza. during the auto show, byd dynasty net mc concept car will be launched globally, and haibao 06gt will also make its debut. meanwhile, byd has also built a byd intelligent block of nearly 10,000 square meters, and displayed yangwang u8 emergency floating, intelligent off-road climbing, formula leopard extreme off-road, etc.
chery's brands, including chery, xingtu, icar, and jietu, made their debut, and implemented their strategy of deploying multiple technology routes, including fuel, pure electric, and hybrid. its first products include the jietu shanhai l7, a family-focused hybrid suv with a starting price of 135,900 yuan, and the pure fuel tiggo 8plus with a starting price of 119,900 yuan. icar brought the off-road style pure electric icar03t model.
in terms of new forces, xiaomi auto will debut at the chengdu auto show for the first time with all colors of xiaomi su7; hongmeng zhixing's aito wenjie, stelato xiangjie, and luxeed zhijie will stage a "three-world launch", and the coupe suv zhijie r7 will make its first national appearance; xiaopeng will bring the newly released xiaopeng mona m03.
it is worth mentioning that catl will participate in the chengdu auto show for the first time, bringing the latest and most cutting-edge battery technology achievements and innovative products; xiaopeng huitian, a flying car company under xiaopeng motors, will also appear at this auto show to showcase the latest products in the field of low-altitude driving. some people are happy, and some are sad. at this year's chengdu auto show, many car companies were absent. brands such as kia, nissan, and hiphi did not participate in this chengdu auto show.
as an important auto market in the west, chengdu is about to usher in the traditional "golden september and silver october" car buying season, in which the chengdu auto show plays a pivotal role. many analysts believe that compared with the beijing auto show and the shanghai auto show, the chengdu auto show has stronger sales attributes. according to incomplete statistics, the 2023 chengdu auto show generated a total of 35,028 orders and a transaction amount of 6.087 billion yuan.
(this article comes from china business network)
