the 2024 big data expo released the "national integrated computing network application excellent cases" and this platform developed by chongqing enterprises was on the list
2024-08-31
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on august 29, the "integration of data and computing, driving the future" exchange event of the 2024 china international big data industry expo (hereinafter referred to as the big data expo) held in guiyang released 25 "excellent cases of national integrated computing network applications". the "cross-subject data multi-party secure computing practice based on the integration of computing power, data and algorithms" platform of chongqing enterprise mashang consumer was on the list, becoming the only case selected in chongqing.
according to the executive committee of the big data expo, the "excellent cases of national integrated computing network applications" released at this conference come from all over the country and cover multiple fields, representing the exploration results and innovative breakthroughs in the development of computing network in my country. as a digital financial institution grown in chongqing, mashang consumer once again appeared on the international platform, showing its innovative achievements and practical experience in the field of data management.
similar to water conservancy in the agricultural era and electricity in the industrial era, computing power has become an important infrastructure for the development of the national economy and the core productivity of the digital economy. in recent years, mashang consumer has insisted on taking the path of self-reliance and self-improvement in science and technology, and has made key breakthroughs in cutting-edge fields such as artificial intelligence, big data, and cloud platforms. the company's selected "cross-subject data multi-party secure computing practice based on computing power, data and algorithm integration" platform uses privacy computing technology, through multi-party data security fusion and modeling calculation, to ensure that data sharing is carried out in a standardized manner without leaving the domain of original data. it is deeply applied to joint business scenarios such as intelligent marketing and risk control, and effectively solves the problems of insufficient computing performance and difficulty in multi-party data fusion when applying data in the financial industry.
"in the marketing scenario, the platform supports more than 100 million transactions each year. under the premise of the same number of advertising placements, the customer conversion rate has increased by 1%; in the risk control scenario, the platform has currently received 14.84 million warning instructions from users across the country, and has verified and dissuaded 75,000 users from using credit due to electronic fraud." said a relevant person in charge of mashang consumer.
taking the advertising business scenario as an example, after technical breakthroughs, the mashang consumer technology team used models to predict whether potential consumers would respond to marketing activities, and then accurately delivered advertisements, reducing the calls to third-party data sources. as a result, tens of thousands of yuan in data call fees can be saved each month, and the user response rate and advertising roi are also improved overall.
it is reported that in addition to the case platforms selected this time, mashang consumer has also independently developed a "general deep fake detection algorithm service". as a product to prevent financial fraud, it can be used in core business processing scenarios such as credit application, credit approval, and sensitive information query in the financial industry, effectively ensuring the security of the identity verification link, and resisting more than 30 types of fraud attacks such as image forgery and synthetic sound. at present, the product has completed the deep fake video detection service capability assessment of the china academy of information and communications technology and has obtained the excellent certification.
so far, mashang consumer has formed a technical team of over 2,500 people, of which more than 70% are scientific researchers; the cumulative r&d investment has reached nearly 4 billion yuan, more than 1,000 core technology systems have been independently developed, and more than 2,000 invention patents have been applied for. last year, the company's first financial big model "tianjing" ranked 7th in the patent innovation ranking of global financial institutions in the field of big models by the well-known technology journal mit technology review.
