this year's ciftis will have a beijing fashion week exhibition area for the first time, with time-honored brands making a revamped appearance
2024-08-31
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cnr beijing, august 30 (reporter wang chi) on august 30, the state council information office held a press conference to introduce the progress of preparations for the 2024 china international fair for trade in services. the 2024 china international fair for trade in services will be held in beijing from september 12 to 16.
pu xuedong, director of the beijing municipal bureau of commerce, introduced at the press conference that the weekup trend exhibition area of beijing fashion week will make its debut at the china international fair for trade in services, and will bring a new experience to the audience with its unique charm and innovative event arrangements.
in the exhibition area, you can see the fusion of culture and fashion, and the new appearance of time-honored brands. the weekup trend exhibition area of beijing fashion week will be themed "city wanderer", allowing time-honored brands such as beijing arts and crafts, daoxiangcun, wuyutai, baihua, tongrentang zhima health, and lutaichun to tell good brand stories through innovative display methods, so that traditional classics and modern trends can meet in front of the audience, feel the depth of time and the thickness of culture, and experience a fashion journey from the depths of history.
there will also be innovative face-to-face interactions, and the latest trendy designs will be on stage. the exhibition area is not only a display window for fashion brands, but also a platform for designers to interact with the audience. for example, many brands such as tongniu, guanghua, xuelian, dahua, and jinggong will display the latest trendy designs. at the same time, outstanding designer brands will communicate face-to-face with fashion lovers to provide personalized interactive experiences. academic institutions such as the beijing institute of fashion technology and design representatives will participate in the exhibition, and will show their cutting-edge design concepts and research results.
in addition, the collision of diversity and trends presents a full range of fashion scenes. the exhibition area integrates art performances, intangible cultural heritage experience, creative releases, industry forums, theme salons, fashion open classes and other activities, providing the audience with a full range of fashion information and trend indicators.
at the same time, the combination of creativity and business will help stimulate the fashion consumption boom. the exhibition area provides visitors with a stage for the connection between creativity and business, which will further promote international fashion cultural exchanges and cooperation. from trendy clothing, intangible cultural heritage handmade experience to cultural and creative product display, visitors can not only enjoy the charm of fashion, but also find opportunities for business cooperation.
at the same time, during the ciftis, the 2025 spring/summer beijing fashion week will also build three show venues in china world hotel, xiushui street, and wangjing street, and will be grandly opened in xiushui street on september 12, 2024, the opening day of the ciftis. during the beijing fashion week, fashion brands will be gathered for their first shows, and they will be sold immediately after the shows, which will promote consumption and help beijing build a national cultural center and an international consumer center city.
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