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august is golden and hot, and the "donate one yuan" charity event that has accompanied rural children for 17 years has returned as scheduled. starting from august 10, 2024, "donate one yuan" will launch a love invitation to the whole society to start the 17th year of the love journey together, continue to help rural children's nutrition, health and technological dreams, and make charity a loving daily life that can be participated in at any time!

in 2008, yum china and the china rural development foundation jointly launched the "donate one yuan" charity project. as of the end of june 2024, a total of more than 260 million yuan has been raised, providing more than 57.5 million nutritious meals for rural children, equipping approximately 1,500 rural schools with modern charity kitchen equipment, and launching digital classrooms in approximately 550 rural schools.

on the evening of august 17, 2024, a warm and loving charity music evening "salute to you behind the one yuan donation" was held in guangzhou pearl river park, which enjoys the reputation of "green pearl of the south". guangzhou has always adhered to ecological priority and green development. this event, in the form of "charity + music + environmental protection", called on everyone to unlock the new identity of "monthly donors" and help rural children grow up healthily.

(“salute to you behind the one-yuan donation” charity music gala)

charity music gala: pay tribute to the "one yuan hero" behind the "one yuan donation" with songs

as night falls and the lights come on, guangzhou pearl river park shines brighter against the backdrop of stars. as the brisk music plays, warm voices echo in the night sky. "let me go back to the beginning, never compromise is the appearance of a teenager." as new friends of "donate one yuan", li rufeng and li xiaoyun, singers cooperating with the "city musicians project" of guangzhou radio and television station's golden melody music broadcast, ignited everyone's enthusiasm for charity with inspirational songs. the two singers also specially invited a group of fans to participate in this loving charity concert. at the event, they auctioned the "city musicians project" trendy t-shirts for charity, calling on more caring people to join the monthly donation.

(live performance by co-singers li rufeng and li xiaoyun from the "city musicians project")

the "old friend" of "donate one yuan" - the well-known ukulele teacher xiaopang, once again spread love with actions this year. he not only generously donated his carefully designed t-shirts and ukuleles, but also joined hands with kfc restaurant partner qiuqiu to lead a group of music-loving students to sing "angel in the dream". their singing carries good wishes for the healthy growth and realization of dreams of rural children.

(teacher xiaopang sang songs with the children and conducted a love auction)

on the stage of the charity music evening, there was a special group of figures: the dream chasing angels art troupe. the art troupe is composed of a group of disabled young people who love art. two of the members, tianxing and zhicheng, are restaurant partners of pizza hut in guangzhou. during the growth of tianxing and zhicheng, they received love from all sides, which allowed them to integrate into the society smoothly. they participated in the "donate one yuan" charity music evening for two consecutive years, hoping to help more rural children in their own way. they especially brought their partner jinlin to play "the best future" together. the audience in the audience was fascinated and swayed to the rhythm. for this moment, the three sunny boys who have had autism since childhood have made unimaginable efforts to practice, and convey love to rural children with the spirit of winning.

(dream chasing angels art troupe sang the song "the best future")

sustainable development concept adds support to the “donate one yuan” campaign

this charity music evening not only showed love for rural children, but also cleverly integrated the concept of environmental protection through charity auctions and fun interactive experiences, allowing the concept of sustainable development to bless the "donation of one yuan"! "redo reshaping design", a company specializing in the field of environmental protection, specially donated environmentally friendly coffee cups for the on-site charity auction. this cup is made of recycled coffee grounds composite material, which is not only practical and beautiful, but also stimulated everyone's enthusiasm for participating in the event.

(love auction items incorporate environmental protection elements)

in addition to the moving music, the event also carefully set up the "go out for love", "donate one yuan" coffee grounds painting creation, and "adopt a meat" fun interactive experience sessions. the audience only needs to become a "donate one yuan" monthly donor to have the opportunity to personally participate in any of the above interactions and take home a small gift of love. the quantity is limited and first come first served. it is worth mentioning that the "adopt a meat" interaction not only allows participants to adopt a pot of cute succulents, but also comes with a magical transformation nutrient soil made from composting the greening waste of the pearl river park. this interactive booth cleverly combines charity and environmental protection, and is deeply loved and welcomed by caring people at the scene.

(the interesting interactive experience booth was very popular among participants)

various ways to participate, continue to build a public welfare platform

over the years, adhering to the concept of "everyone can do charity and can participate at any time", "donate one yuan" has created a charity participation system covering online and offline, which is convenient and flexible, and has both a sense of ritual and fun.

from august 10th to september 30th, kfc, pizza hut, taco bell and lavazza brands under yum china have specially launched charity packages to support the "donate one yuan" campaign. for every charity package purchased by a customer, the brand will donate one yuan to the "donate one yuan" campaign; through kfc and pizza hut's "donate with order", consumers can show their love for rural children to the best of their ability; yum china's little sheep and huang jihuang brands will continue to invite customers to donate to the "donate one yuan" campaign through restaurant donation solicitation; yum china's major markets across the country will also conduct creative and innovative activities such as "charity markets" from time to time to continue to spread the spirit of public welfare for all.

(yum china's brands launched the "love package" to support the "donate one yuan" charity project)

through the "donate one yuan" monthly donation wechat applet, you can join the monthly donation family, participate in the monthly donation team love list pk, win the "donate one yuan" charity medal and other interactions, and bring more continuous companionship to rural children. in addition, you can also support "donate one yuan" anytime and anywhere through the "donate one yuan" taobao online store, tencent charity, national charity and other channels.

multiple dimensions of support to continuously protect the dreams of rural children

in 2008, the "donate one yuan" nutrition meal plan was launched, aiming to give rural children the same opportunities for healthy growth and intellectual development as urban children through continuous nutritional supplements. since then, loving kitchens and nutrition knowledge education have been launched one after another, providing more comprehensive nutritional support for rural children. with the development of the information age, digital classrooms have emerged to fill the gap in programming education for rural children...

diverse forces of love, building a complete closed loop of love chain

from one yuan to 100 million yuan, from a newly sprouted seed of love to a fruitful tree of love, the growth of "donate one yuan" is inseparable from the strength of every party in the chain of love. among them, there are donors in the city who donate generously, grassroots educators in the countryside who are responsible for the implementation of the project, project staff who silently contribute behind the scenes, and even every volunteer who actively spreads and shares "donate one yuan", all of whom are "one yuan heroes" worthy of respect!

17 years of sticking to the original intention, 17 years of passing on warmth. countless "yuanxia" practice their ideals in their ordinary and busy lives: as long as there is more kindness, the world will be more beautiful. (promotion)