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on august 30, the information office of the people's government of yunnan province held a press conference to introduce the relevant situation of the 2024 "colorful china" dali national film week, which will be held in dali, yunnan from september 5 to 9.

it is reported that this film week is jointly sponsored by the film art center of china federation of literary and art circles, yunnan provincial radio and television bureau, and dali prefecture people's government. with the theme of "dali in the age of light and shadow - fall in love with life in dali" and the concept of "seeing the world in images and dali in classics", there are eight activities including "dali in the lens" short video competition, opening ceremony, public screening of ethnic films, ethnic film carnival, dali trip of famous filmmakers, dali film and television development symposium, romantic city·starry night, and dali in the shadows·the never-ending film week.

dali has a long history and splendid culture. its natural ecological beauty, profound historical culture, and colorful ethnic customs always make people walk in the scenery, walk in the painting, and be beautiful in their hearts. it is known as the "natural studio". from the poetic singing of "five golden flowers", to the sword fighting in "demi-gods and semi-devils", to the healing of the soul in "where the wind goes", hundreds of film and television dramas are shot in dali every year, and a large number of excellent film and television works are also going to the world from dali.

the "colorful china" dali national film week is the first national ethnic film screening cultural event held in yunnan. it vividly presents the diverse and rich chinese culture with light and shadow art, and shows the spiritual outlook of exchanges, interactions, and integration among all ethnic groups. this film week proposed the new concept of "movie garden" for the first time, creating an outdoor movie viewing paradise of "movie garden". in the strong nostalgia of "wind, flowers, snow and moon", the "green water and green mountains + movies" method is used to deeply experience "poetry and distance". the film week will focus on screening 10 representative and excellent ethnic films in recent years, such as "if you love, confess", "i was a mountain", "golden belt", and "the end of the sea is the grassland". the film's creative team will also be invited to interact with the audience on the spot to share the creative stories behind the light and shadow. during the event, the guests will be organized to visit the second residence of artists in dali prefecture and the filming locations of dali film and television, and invite the main creators of the tv series "where the wind goes" and the movie "snow leopard and her friends" to participate in the film and television industry development symposium to explore the new development path of dali's "film and television + cultural tourism" and form research results to lay a solid theoretical foundation for building dali into a colorful ethnic film capital. during the film week, experts, scholars, film artists, etc. will also be invited to recite classic ethnic film lines and poems and interact on the spot, reproduce the original soundtracks and scenes of ethnic films; hold an exhibition of classic ethnic film images, an exhibition of image collection equipment, and an exhibition of fine ethnic film posters; and create a dali film and television art living room through film carnival activities.

this year's film week emphasizes the integrated development of "film and television and industry", and will link scenic spots and introduce film and television tourism routes, so that tourists and film and television enthusiasts can jointly create their own film world in the beautiful ecology. taking this film week as an opportunity, dali will organize regular film viewing and exchange activities. starting from september this year, one classic film will be screened every month, and experts, scholars, and film creative teams will be regularly invited to watch and interact with the audience. through film theme exchanges, the influence of the film week will continue to be enhanced.

it is worth mentioning that the digital human "dali little golden flower" dressed in traditional bai costumes will make a shining debut at this film week. as the first official city-level virtual digital human in the southwest region, "dali little golden flower" is named after the famous ethnic film "five golden flowers". she combines modern technology with ethnic culture and shows the long history and modern vitality of dali through a digital image. as the "promotion ambassador" of dali national film week, "dali little golden flower" will promote and interact with the series of film week activities. later, the "dali little golden flower" applet will also be launched to introduce the local customs and culture of the new era and new dali, erhai lake protection, travel guides, intangible cultural heritage, food culture, and national unity to domestic and foreign tourists, and present a dali painting of "cangshan without ink for thousands of years, erhai lake without strings for thousands of years". "dali little golden flower" will also settle in douyin, xiaohongshu and other online platforms, participate in various offline promotional activities, carry out city publicity, ip communication, cultural tourism promotion, event hosting, etc.

immersive movie watching, sharing of creative stories, display of shooting resources, performances of intangible cultural heritage, "digital little golden flower"... this year's film week has rich activities and novel forms. film and television are linked with the industry to explore new paths for high-quality development of "film and television + cultural tourism", and to deeply interpret "there is a kind of life called yunnan" and create the "fall in love with life in dali" ip. it organically integrates dali's unique beautiful landscapes, ethnic customs, and historical and humanities, allowing the audience to immerse themselves in the art of light and shadow in the natural beauty.

reporter/li dongmei and ji jing (intern) peng jinghan (intern)

editor/sheng xuemei