the 18-year-old bestore plans to promote the healthy development of the food industry
2024-08-30
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changsha evening news changsha on palm august 29 (correspondent wu ling) the snack brand bestore has turned 18, ushering in its coming-of-age ceremony. if a company is compared to a person, 18 is the age when it matures and also a new starting point for more possibilities. recently, bestore invited some "black diamond" members to visit the company's bestore building.
"black diamond" members and their families entered the muji cultural center to learn about the company's growth history: after opening its first store, it remained unyielding despite losses for three consecutive months. in the muji cultural center, a one-to-one replica of the first store, paired with early entrepreneurial posters that bear traces of time, attracted visitors to take photos.
how many kinds of raw materials does bestore have? visitors can find the answer here. at the top of its cultural gallery, various raw materials are hidden in the hollow patterns, including grapes, fish, chicken, lotus root, nuts... bestore selects 109 kinds of raw materials from 32 countries and regions around the world.
its huge user base brings together various feelings and stories: they are college students who are brave enough to explore and willing to try new things, and pursue novelty and joy with their keen taste buds; they are fashionable urban youths who can easily move between work and life, and embrace the vibrant daily life with a positive attitude; and new hot moms find the balance between health and deliciousness, adding sweetness to their lives.
"user-centric, everything changes for the user." the relevant person in charge of bestore said that this is the origin of all bestore's business operations. since last year, bestore has launched a number of changes in response to user needs: in response to the problem that users feel that prices are too high, it has launched a large-scale "price reduction without reducing quality" campaign, and through supply chain efficiency improvement, lean production improvement, and operating cost optimization, it has made the prices of more than 500 products more affordable.
in april this year, in response to market demand, bestore launched a new brand value proposition, "natural and healthy new snacks", further expressing the positioning of high-quality snacks as "more natural, healthier, and more new experiences". it is reported that bestore plans to use three years to promote the healthy development of the food industry by removing all unnecessary additives through technological innovation.
related news
bestore's revenue in the first half of the year was 3.886 billion yuan
on august 29, liangpin puzi announced its performance for the first half of 2024. the company achieved revenue of 3.886 billion yuan and net profit attributable to listed shareholders of 23.89 million yuan.
during the reporting period, bestore released a new brand proposition of "natural and healthy new snacks", and launched more than 140 new healthy snacks to capture consumers' healthy eating trends. among them, products such as the wild bamboo shoots family, crispy pancakes and prune series have received good market response, demonstrating the company's strength in product innovation and the market acceptance of healthy snacks.
in terms of channel layout, the company has effectively increased the number of customer orders through product price cuts and structural optimization, while introducing freshly baked and seasonal snacks to enhance the store's attractiveness and seasonal sales capabilities. in the field of platform e-commerce and social e-commerce, the company focuses on product innovation and creates multiple hits. new product sales surged 421% year-on-year, and its douyin mall and supermarket business achieved a year-on-year sales growth of 443% thanks to refined operations. in terms of group buying business, the company has significantly increased its market penetration by increasing the number of circulating items and differentiated innovation. the sales of dragon boat festival rice dumpling gift boxes increased by 67% year-on-year, further broadening the market boundaries.
