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[another interesting aspect is the “transfer tourist” model. “in addition to promoting sanya tourism overseas, we also attract inbound tourists who are interested in visiting sanya after transiting through other cities in china, and promote the tourism in key cities and regions such as beijing, shanghai, guangzhou, shenzhen, hong kong, and macau.”]

"city or not?" this popular phrase has become a catchphrase for inbound tourists when they travel in china. in the current recovery of inbound tourism, sanya has performed particularly well, with many foreign tourists flocking to sanya. even during the holidays, blond-haired and blue-eyed russian tourists can be seen everywhere on the beaches of sanya.

on august 29, the 9th global city tourism revitalization organization forum was held in sanya. zhang hao, deputy director of the sanya tourism development bureau, revealed in an interview with the first financial reporter that from january to august this year, the number of inbound tourists to sanya exceeded 400,000, and it is expected that the number of inbound tourists will reach 600,000 by the end of this year. with the further resumption of overseas flights next year, it is expected that the number of inbound tourists to sanya will reach 1 million next year, exceeding the 920,000 inbound tourists in 2019.

visa exemption support and major traffic restoration

as a typical representative of island tourism, sanya received many foreign tourists before the epidemic. "we received 920,000 inbound tourists in 2019. the epidemic stagnated for a few years, but it has gradually recovered since last year. as more and more overseas tourists can enter the country without a visa, more foreign tourists come to sanya." zhang hao told the reporter of yicai global.

in terms of policy, in addition to overseas tourists from many countries who have previously been granted visa-free entry into china, in july this year, a piece of good news boosted inbound tourism in hainan, especially sanya.