donghu comment: don’t let short videos become a “hunting ground for silver-haired people”
2024-08-30
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download an app and make money by walking? spend 140,000 yuan to buy an intelligent ai robot to take care of the daily life of the elderly? dazzling advertising makes the online life of the elderly difficult. recently, many short video platforms have released a lot of content for elderly users, which has attracted widespread attention.
various "money-making apps" attract elderly users with gimmicks such as earning points and receiving red envelopes by walking. once downloaded and registered, it is difficult to ensure the security of personal information. the software even induces the elderly to spend money to buy virtual currency to make up the withdrawal limit. it is common to "withdraw a few cents and lose three or four hundred yuan". various accounts under the name of health experts talk about "health tips" in videos, and let elderly users check in in the live broadcast room every day, calling it "listening to classes", but in fact they sell expensive health products to the elderly, and the huge profits behind them are staggering. the elderly should be encouraged to "go online", but the elderly have been exposed to the internet for a short time and lack the corresponding ability to identify online scams. in addition, the big data algorithm recommendation function of the network platform makes the elderly surrounded by marketing and even fraudulent content such as "money-making apps" and "health classes", becoming "elderly leeks" to be harvested, and many of them are deceived. the widespread false advertising and malicious download software make "not daring to believe", "not daring to use", "easy to be deceived" and "difficult to protect rights" become common obstacles to the digital life of the elderly.
although my country has made every effort to promote digital aging-friendly transformation projects to bridge the digital life gap and bring the elderly into the smart age, the number of elderly people who are "online" is growing. however, the "silver-haired hunting" phenomenon brought about by big data algorithms shows that digital aging-friendly transformation cannot stop at "hardware". it is necessary not only to design programs or equipment for the elderly, but also to actively create a digital aging-friendly environment, and to work hard on publicity and supervision to protect the elderly's online life.
the maintenance of network security and the protection of the rights and interests of the elderly are not a one-day job. short video platforms should bear the main responsibility. the adaptation of short video platforms to the elderly should not only facilitate the elderly, but also standardize operations, strengthen platform content review, and optimize the screening mechanism. at the same time, joint efforts from all sectors of society are needed. for example, the government can work with the community to strengthen publicity and education, improve the network literacy of the elderly, and help the elderly master network security knowledge and enhance their ability to identify network risks through online and offline training and the production of simple publicity materials. at the same time, improve laws and regulations, severely punish online fraud, and strengthen legal regulations based on the characteristics of the elderly group. in addition, carry out special governance, clean up harmful information on the internet, and create a clear network environment for the elderly.
it is a good thing that the elderly enjoy online life and promote the silver economy, which should be encouraged. only with the joint efforts of the whole society and the two-pronged approach of publicity and supervision can the elderly "surf boldly". let us work together to build a digital environment that is friendly to the elderly and ensure that short videos become a platform for the elderly to obtain information and enjoy a convenient life, rather than a "hunting ground" that traps them.
source: jingchu.com (hubei daily)
author: zhou jiaotong (jianghan district, wuhan)
editor: ding chufeng
