people's hot comment: internet anchors being "certified" release multiple positive values
2024-08-30
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the network anchor has been "certified". the ministry of human resources and social security, together with the state administration for market regulation and the national bureau of statistics, recently officially added network anchor as a new national occupation, which marks the first time that the professional identity of network anchor has been established in the "nationally determined occupational classification". the "notice on strengthening new occupation training" previously issued by the ministry of human resources and social security pointed out that practitioners of new occupations can enjoy relevant policy benefits such as national vocational skills training subsidies and vocational skills appraisal subsidies, as well as policies related to the career development of high-skilled talents and professional and technical talents.
relevant data show that as of december 2023, the total number of short video accounts on the entire network has reached 1.55 billion, and the number of professional anchors has reached 15.08 million. online anchors have become a "professional army" in the era of short videos. however, for some time, the reality of uneven levels of anchors, low professional benefits and low social recognition has also become a topic of public discussion. from this perspective, the formal addition of online anchors as a new profession clarifies the professional identity and nature of anchors, is also conducive to personal development and career security, and releases multiple positive social values.
when online anchors are "certified", the first beneficiaries are the individual anchors. in the past, in the superficial understanding of some people, online anchors were almost equated with "not doing their job" and "not having a job". little do people know that online anchors also have certain thresholds. the anchor's ability to express, adaptability, risk awareness, etc., to a certain extent, determine the quality of the account and the anchor itself, as well as its influence and vitality. the inclusion of online anchors in the new profession has put forward higher requirements for the professional quality and skill improvement of individual anchors. it is worth mentioning that practitioners of new professions will be able to enjoy relevant policy benefits such as national vocational skills training subsidies and vocational skills appraisal subsidies, as well as policies related to the career development of high-skilled talents and professional and technical talents. for individual anchors, this is an all-round improvement in the development of quality and skills.
the "certification" of online anchors is conducive to the platform to eliminate the dross and retain the essence, and cultivate a healthy and excellent platform ecology. nowadays, the roles and functions of online anchors are no longer limited to shooting short videos and live chatting. many times, online anchors also take on roles such as e-commerce live streaming, "grass planting" evaluation, knowledge popularization, and participation in social welfare, which also involves multiple industries such as production, sales, warehousing, transportation, and education. taking the data disclosed at the 2024 kuaishou photosynthesis creator conference as an example, compared with the same period last year, the number of creators with a monthly income of over 10,000 on kuaishou increased by 14%. in the past year, the total number of people who earned income on kuaishou reached 23 million. the "certification" of online anchors is more conducive to the overall development of the platform.
in the long run, the "certification" of online anchors will create a new professional trend in the whole society and further absorb employment and entrepreneurship. in the past, many people "turned their noses up" at anchors because of the "low threshold" for employment. but in the gaps between work or unemployment, getting involved in self-media entrepreneurship and becoming an "internet celebrity" has become a flexible option. now, with the benefits of multiple policies, career development training and platform support, online anchors will also have more development opportunities. under the new labor environment and market characteristics, this is conducive to creating a new professional trend in the whole society, and the role of new professions as employment "reservoirs" is more prominent.
including tens of millions of network anchors in the new profession is a natural move in line with the trend of the times and the changes in professional characteristics, and it is also an important step in promoting the development of individuals, platforms and society. we look forward to the policy dividends for the new professional group being implemented faster, more detailed and more practical, and we also look forward to network anchors seizing opportunities, improving themselves, and helping the new professional talent team and the high-quality development of the network cultural ecology. (lin feng)
source: people's daily online - opinion channel
