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in this digital age, intangible cultural heritage not only carries a glorious history and memory, but also urgently needs innovative ways to achieve its inheritance and development. shenzhen youlian network technology co., ltd. (referred to as "youlian network")'s global smart e-commerce platform, youlian cloud shopping (guangdong-hong kong-macao greater bay area), fully leverages its platform advantages to contribute to the inheritance and development of intangible cultural heritage.

explore the essence of culture and innovate ways of inheritance

the five thousand years of chinese civilization have accumulated profound wisdom. in today's vast digital field, how to make this wisdom continue to shine has become an important issue. through the interactivity and situational experience of digital technology, youlian cloud shopping injects new vitality into traditional intangible cultural heritage crafts. consumers can easily understand the cultural stories and production techniques behind each intangible cultural heritage work, making the intangible cultural heritage that may have seemed distant become within reach, inspiring more people's interest and love for traditional culture.

technology empowers art, ancient treasures are within reach

the products displayed on the youlian cloud shopping platform, such as food stamps from the 1950s to the 1980s, are not only witnesses of history, but also carry the memory of people's lives in that era. the platform uses digital technology to give these famous items a new display form, allowing consumers to experience the atmosphere of history in person.

in addition, youlian cloud shopping has also launched a series of creative products that combine traditional cultural elements. these products not only retain the core craftsmanship of intangible cultural heritage, but also incorporate modern design concepts, allowing ancient skills to find new forms of expression in contemporary life, thereby improving the market competitiveness of intangible cultural heritage products and making more young people willing to accept and spread these cultural treasures.

data-driven, precise inheritance

youlian cloud shopping uses its powerful big data analysis capabilities to provide scientific guidance for the inheritance of intangible cultural heritage. by analyzing users' browsing and purchasing behaviors, the platform can accurately grasp market demand and help intangible cultural heritage inheritors optimize product design and improve their creativity.effect, making the inheritance of intangible cultural heritage closer to the life needs of modern people and realizing the perfect combination of tradition and modernity.

online and offline linkage, all-round communication

youlian cloud shopping not only provides online purchasing channels, but also actively organizes offline experience activities. through live broadcasts and short videos, it invites intangible cultural heritage inheritors to demonstrate the production process and explain the cultural connotations, giving the audience the opportunity to communicate face-to-face with intangible cultural heritage masters, greatly enhancing the dissemination effect and influence of intangible cultural heritage.

all along, youlian cloud has always adhered to the concept of "popularization is protection", cleverly using the advantages of e-commerce platforms to open up an innovative path for the inheritance of intangible cultural heritage, allowing ancient civilizations to be reborn in modern society.

source: xinhua news agency

(source: financial information)

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