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on august 29, the 2024 china international fair for trade in services held a special press conference on sports services.as one of the nine industry themes of this year's ciftis, the sports services theme will be held in shougang park from september 12 to 16. the beijing sports services theme exhibition has many highlights and has attracted much attention, indicating that the city's sports service trade will usher in new development opportunities.

at the meeting, the leaders of the municipal sports bureau said that the municipal sports bureau has thoroughly implemented the spirit of the 20th cpc national congress and the important speech of general secretary xi jinping on sports work, based on the strategic positioning of the capital city, giving full play to the advantages of "double olympic city", accelerating the construction of beijing as a famous city for double olympic international events, and building a "one ring + four districts + n scenes" event system supported by top international events, high commercial value events, and influential local events. the sports service topic will serve as an important official release channel for beijing's sports development strategy, and plans to release a series of strategic planning, policies and systems, and annual event plans for the capital's sports.

this sports service special exhibition is hosted by beijing sports bureau and organized by iqiyi exhibition group co., ltd. it will be held in hall 8 and hall 12 of shougang park from september 12 to 16. with the theme of "vibrant beijing, a city of events", this sports service special exhibition focuses on the three highlights of "high-quality events, new quality productivity development of sports industry, and continuous improvement of internationalization level", and comprehensively displays the latest achievements in the fields of international sports events, ice and snow sports services, sports integration services, and emerging trend sports services.

the total area of ​​this sports service exhibition area is expected to be 11,100 square meters. it is planned to be divided into four major exhibition areas: international sports event services, ice and snow sports service exhibition area, sports integration services, and emerging trend sports services. it comprehensively covers the basic categories of sports services and will attract many well-known sports companies and institutions from home and abroad to participate in the exhibition.

more than 300 domestic and foreign sports brands will participate in this exhibition, with an internationalization rate of no less than 56%, covering more than 30 countries and regions including france, italy, slovenia, austria, finland, etc., fully demonstrating the international influence and appeal of the sports service special exhibition. coinciding with the 60th anniversary of the establishment of diplomatic relations between china and france and the 2024 summer olympics in paris, the services trade fair specially invited france to be the guest country of honor this year. this sports service special exhibition will also present more french sports elements, providing a new opportunity for china and france to strengthen cooperation in the field of sports. the sports service special exhibition has established cooperation with the french embassy, ​​and the french sports education group and french wavelands will set up booths and promote the sports service special exhibition.

in addition, the wtt grand slam will also allow every visitor to experience the infinite charm and wonderful moments of this international table tennis event up close through carefully planned on-site displays. events and activities help beijing build a famous city for international events. as the only dual olympic city in the world, beijing has seized the major opportunities of the dual olympics and actively applied for international sports events and held major sports events. in the past three years, beijing has held more than 100,000 sports events of various types.

leaders of the municipal sports bureau said that they are currently vigorously planning the layout of event economic development, giving full play to the role of events in boosting the social economy, strengthening event communication and promotion, promoting the integration of sports, commerce, culture and tourism, expanding sports consumption, and better serving the high-quality development of the capital's economy.

this year's sports service theme will focus on creating a number of sports events, covering international brand events, regional events and commercial events. in order to promote the healthy growth of young people, youth "masters" events such as bmx, tecno, and virtual cycling will be held. while showcasing international events and high-quality events, various sports associations in beijing will organize youth elite competitions such as bmx, parkour, tecno, hip-hop, and table tennis, which are mainly trendy sports, on site. the focus will be on creating ips such as the digital sports open and the youth digital cycling masters. at the same time, a number of national fitness activities will be held to showcase the charm of sports culture, inspire the public's love and participation in sports, and jointly promote the development of national fitness.

source: beijing sports

reporter: wang yang