join hands with new farmers to endorse the beautiful yanqing. matrix live broadcast triggers a wave of publicity - "beijing excellent farmers" traceability live broadcast yanqing district special
2024-08-30
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
recently, the "beijing excellent farmers" traceability live broadcast event with the theme of "'hundred thousand projects' set a model to link farmers and promote revitalization" was successfully held at the green fullon urban ecological agriculture sightseeing park in yanqing district. the event was guided by the beijing municipal bureau of agriculture and rural affairs, hosted by the beijing digital agriculture and rural promotion center, co-organized by the beijing yanqing district bureau of agriculture and rural affairs, 16 district branches of beijing post, beijing green fullon urban ecological agriculture sightseeing park, and beijing youth social work service center. anchors from all districts of beijing post joined hands with local new farmers to present. the 20 live broadcast rooms of beijing post and the "guishui farming" live broadcast room were broadcast simultaneously. new farmers from various brand cooperatives and enterprises in yanqing district watched the live broadcast site and participated in the live broadcast in the official live broadcast room of "beijing excellent farmers", enthusiastically introducing their own agricultural products. the live broadcast rooms on site formed a live broadcast publicity matrix, fully displaying the beautiful scenery and high-quality agricultural products of yanqing district, and achieved remarkable publicity effects.
the "beijing excellent farmers" traceability live broadcast series of activities aims to allow consumers to intuitively understand the entire process of planting, production and processing of agricultural products in the beijing area through live broadcast, and enhance consumers' trust in and willingness to purchase local agricultural products.
as an ecological conservation area in beijing, yanqing district has unique natural conditions and has produced many high-quality agricultural products. this live broadcast event aims to further explore and promote the agricultural resources in yanqing district and help rural revitalization.
in order to comprehensively enhance the popularity and sales of yanqing district's specialty agricultural products, this live broadcast event specially invited nine agricultural entities, including guihe valley, lvfulong, jinsu fengrun, beicaiyuan, yiyuan lvze, jiahe shengyuan, haolian xiadu, guiyuan, and beijing zhongshun planting professional cooperative-gengjiaying village, to the main live broadcast room to promote their brands. through live broadcast activities, an online and offline interactive model was formed, setting a benchmark for "beijing excellent agriculture" brand enterprises and high-quality agricultural enterprises. with their deep feelings and professional knowledge for agricultural products, the new farmers brought a more vivid and real agricultural product experience to the audience.
at the same time, the event was broadcast live on multiple platforms including china post youle.com, douyin, kuaishou, and video account, achieving comprehensive coverage of the target audience. the audience has a variety of viewing options and can watch the live broadcast from different platforms to experience the beautiful scenery and charm of agricultural products in yanqing district in all aspects.
the live broadcast content is rich and colorful. it not only focuses on the promotion of yanqing district's "beijing excellent agriculture" brand enterprises and agricultural products, but beijing post also uses douyin local life to deeply display the natural scenery, cultural landscape and boutique homestays in yanqing district, sketching a vivid picture of rural life for the audience. the anchors not only introduced the planting process of agricultural products, but also personally led the audience to appreciate the unique charm of yanqing district, allowing the audience to enjoy the fun of shopping while also having a strong yearning for the beauty and tranquility of the countryside.
the number of viewers for this event hit a record high, with a total of 120,000 viewers on various platforms. through live broadcast interaction, viewers from all over the country injected new vitality into the sales of local agricultural products. by 14:00 that day, the cumulative sales of various live broadcast rooms reached 1.0329 million yuan. this fully proves the positive role of traceability live broadcast in the sales of agricultural products and has also brought tangible economic benefits to local farmers.
this event not only increased the popularity and reputation of yanqing district's agricultural products, but also further enhanced consumers' trust and loyalty to the "beijing younong" brand. in the future, "beijing younong" will continue to explore more innovative ways to promote agricultural products and bring consumers more high-quality and safe agricultural products. (source: beijing agricultural and rural publicity center)
