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jd.com’s major decision: invest another 1 billion!

2024-08-29

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according to fast technology on august 29, recently,jd.com announced that it will invest an additional 1 billion to comprehensively develop its apparel category, and is committed to making jd.com apparel a gathering place for trendy and cutting-edge products.

jd fashion will fully launch cooperation and co-construction with brands to create popular clothing products through celebrity-themed styles, co-branded styles with well-known designers, and cross-brand cooperation styles.

in addition, jd fashion will provide special support to chinese original designers and chinese original clothing brands, and further incubate emerging brands to help the development of domestic original brands.

it is worth mentioning thatjd.com will also strengthen its subsidies for apparel categories, and will issue additional 30 yuan off coupons for every 300 yuan spent at the 10 billion yuan subsidy event for big-name apparel brands every day., providing consumers with more cost-effective clothing products.

since the beginning of this year, the number of new products in jd.com's hundreds of clothing categories, including men's and women's clothing, shoes and boots, and sports shoes and clothing, has increased by more than 5 times year-on-year. jd.com's clothing has become an important battlefield for first-tier clothing brands to launch new products.

at the same time, the number of leading domestic and foreign footwear and apparel brands on jd.com increased by more than 60% year-on-year, and the number of third-party merchants increased by more than 200% year-on-year.

as of now, jd fashion has reached strategic cooperation with globally renowned fashion groups such as inditex, h&m, and gap. more than 90% of the world's luxury brands, including louis vuitton, gucci, tiffany & co., bottega veneta, and saint laurent, have chosen to settle in and launch new products simultaneously.