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after mega’s misstep, ideal decided to join the pure electric track.

on august 28, at the ideal auto second quarter earnings conference call, the company's founder and ceo li xiang revealed that the ideal brand will release a new pure electric suv model in the first half of 2025 to serve more family users.

regarding the new pure electric suv, li xiang said that two issues need to be resolved: one is the product design, and the other is to provide users with more than 2,000 super charging stations when it is delivered. li xiang said that he is still very confident in the competitiveness of pure electric suvs and hopes that it can enter the first echelon of high-end pure electric products in about two years.

ma donghui, president and chief engineer of ideal auto, added that ideal auto will launch a number of 800v high-voltage platform pure electric models next year, equipped with self-developed and self-made core components. the overall progress of research and development is normal, and several small batches of prototypes have been completed for trial production, testing and performance investigation. "the factory has been built, and we are confident that we can ensure the delivery of pure electric models as planned."

previously, spy photos of three ideal pure electric suvs have been exposed. it is reported that the three models may be named m7, m8, and m9, and will be positioned to meet the needs of family users.