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has the shanghai factory started production? it is reported that the seven-seat model y will be launched in china in october. tesla officials have not responded yet

2024-08-29

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recently, there have been reports that tesla plans to launch a seven-seat version of the model y produced in china in the chinese and european markets in october this year.the shanghai super factory has already started production of this model.

regarding the above situation, a reporter from the "daily economic news" contacted relevant staff from tesla china for verification, but no reply was received before press time.

last september, news about tesla's seven-seat model y first emerged. at the time, it was reported that the new car was internally codenamed juniper and was scheduled to be officially released in the first half of 2024, and was expected to be on the market before the end of the same year. the above report said that the weight of the modified seven-seat model y would increase by 45 kg after adding the third row of seats, and the maximum load weight would increase by an additional 70 kg. at present, the seven-seat version of the model y produced in china has completed relevant certification in europe.

public data shows that in march 2019, when tesla released the model y, it demonstrated its flexible space utilization of seven seats. however, it was not until 2021 that the us market officially began to offer an additional seven-seat option, and currently only the four-wheel drive dual-motor model y long-range version supports the option, and the optional seven-seat option requires an additional payment of us$2,000.

image source: tesla official website

the reporter observed that in january this year, tesla adjusted the price of the seven-seat version of model y in the us market, increasing it by $500, and then adjusted it back to the original price in april. it is also worth noting that last year the price of the seven-seat option of this model was once raised to $4,000.

it has been reported that the seven-seater version of model y provides more options for consumers who need extra space, but based on user feedback, the third-row seats are more suitable for children or passengers with a height of no more than 1.7 meters, and the space is relatively compact.

in the view of some industry insiders, the emergence of rumors about the seven-seat version of model y is related to tesla's urgent need to boost its performance.tesla has faced significant pressure on its automotive business since entering 2024. according to tesla's second quarter 2024 financial report, the company's core automotive business revenue reached us$19.878 billion, a 7% decrease from the same period last year.

at the same time, tesla's performance in some markets is also not as good as other brands. for example, in july, bmw group surpassed tesla's sales in the european market for the first time thanks to the strong sales performance of its ix1, i4, i5, ix2 and other electric vehicles, ending tesla's leading position since the model y entered the european market in 2020. according to consulting firm jato dynamics, tesla's sales in eu countries fell 16% year-on-year to 14,561 vehicles in july.

focusing on the chinese market, tesla's sales have also experienced fluctuations this year. according to the china passenger car association, tesla's wholesale sales in china were 71,000 vehicles in june this year, down 2.1% from the previous month and 24.2% from the previous year. to further boost sales, tesla has launched multiple rounds of "promotional" policies in the chinese market, including 0 down payment for car purchases and 0 interest for 5 years.

after several rounds of price cuts to boost sales, tesla's domestic sales have rebounded in recent months. on august 2, the china passenger car association released data showing that tesla's shanghai super factory delivered 74,117 vehicles in july, a year-on-year increase of 15%.