adidas zne "true cure" joins hands with new generation sports stars to release black label uniforms simultaneously around the world
2024-08-29
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adidas sportswear joins hands with new generation sports and cultural stars to release the adidas zne "true healing" black label uniforms globally. the new series is led by a group of world-renowned cultural and sports stars including professional football player jude bellingham, men's 100m and 200m sprint world champion noah lyles, snowboarder su yiming, women's 100m hurdles national champion wu yanni, korean pop music group babymonster, etc., jointly interpreting the "healing" energy that connects each other across fields through the love of football, track and field, skiing, dance, music, etc. adidas zne "true healing" puts forward the concept of comfort first. the new products in this series include hoodies, sweatshirts, t-shirts, trousers and shorts, and provide a variety of bright color options. the black label offset printing on the clothing is inspired by the common sidelines on sports fields. it also acts as a bond, closely connecting members of various communities and enthusiasts, encouraging everyone to break boundaries, find each other in common love, and release "healing" energy.
adidas zne "true healing" black label uniforms are deeply inspired by the brilliant trajectories drawn by these new stars in their respective fields. from the track to the stage, from the green field to every wonderful moment in life, every detail of the product reveals a deep understanding and ultimate pursuit of sports, aiming to inspire everyone to use common love as a bond, through the integration of sports, culture and fashion, to explore the energy and vitality conveyed by the connection between each other. whether on the court or in daily life, adidas zne "true healing" is your way to show that you belong.
speaking of the philosophy behind the adidas zne “true healing” series, su said: “i love the idea of community and how we can connect with each other in different ways, whether it’s through sports or through our pursuits outside of sports. even though i’m in an individual team sport, i’m lucky enough to have a very strong connection with the wider team, which has invisibly boosted my confidence on the slopes.”
the members of the korean pop music group babymonster all wore the adidas zne "true healing" black label uniforms, interpreting the team spirit through the black lines on the clothes. whether in the stadium, practice field, stage or daily life, everyone is connected with each other and energetic together!
in addition, american sprinter noah lyles, the champion of the men's 100m track and field event, tennis mixed doubles silver medalist wang xinyu, and chinese sprinter xie zhenye, a group of medal winners took the lead in wearing the adidas zne "true healing" black label uniforms, connecting with global sports enthusiasts through black parallel lines and sharing the joy of self-breakthrough. the clever combination of sports elements and fashionable lifestyle provides enthusiasts with new daily wear options.
adidas zne "true healing" black label uniforms apply black label offset printing elements to three layers of primeknit fabric, which is skin-friendly, soft, light and warm. the three-dimensional tailoring fits the body curve and presents a smooth silhouette, allowing you to always keep clean and neat in your daily wear. it is also equipped with contrasting matte rubber zippers and drawstrings for easy wearing and taking off.
the adidas zne "true healing" series includes not only hoodies, sweatshirts, t-shirts and pants, but also two types of pants: cuff pants and banana pants. the former is comfortable and versatile. wu yanni's unique banana pants style adopts a wide-leg design, which can shape the style and modify the leg shape better.
the new series also offers a variety of color options, including pure white, classic and versatile, dopamine pink and college green, which awaken vitality, and wheat and earth colors, which are relaxing and comfortable.
on august 29, adidas zne "true cure" black label uniforms were launched globally, bringing consumers a new sports fashion experience.
on september 7, adidas zne "true healing" will invite the new generation of dance clubs and enthusiasts to gather offline to participate in the offline activities of adidas beijing sanlitun brand center. stay tuned.
about adidas
as a world-renowned sporting goods company, adidas is headquartered in germany. with the original intention of "changing life through sports" and the mission of "becoming the world's best sports brand", it continues to enhance its brand reputation and create a unique and sustainable consumer experience. greater china is one of adidas' three major global strategic markets, and shanghai and beijing are listed among the company's 11 key cities worldwide. adidas entered the chinese market in 1997 and currently has about 8,000 employees in china and more than 8,000 stores in major cities across the country. in 2024, adidas officially released a new brand proposition "you got this", calling on more people to enjoy the most authentic joy of sports. in the future, adidas will continue to deepen its presence in the chinese market, meet the diverse needs of chinese consumers, and contribute to improving the athletic performance and quality of life of the people.
about adidas official app
the adidas official app is a mobile shopping application created by adidas to subvert the shopping experience of top-quality goods. consumers can obtain first-hand information on the sale of top-quality sports goods in the adidas official app, and achieve "pre-order and high-profile shoe show". consumers can use the search box in the adidas official app to take a photo and learn about product information with one click.
