the grass-planting carnival has begun, and pianzihuang cosmetics has teamed up with a top anchor to exceed 70,000 pieces in 4 hours!
2024-08-29
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recently, pien tze huang cosmetics and douyin's top anchor "mr. dong" joined forces to hold a unique first douyin live broadcast. with the help of mr. dong's super popularity and influence, pien tze huang cosmetics' high-quality product strength has achieved a snowball-like growth in sales.
live broadcast data showed that during the 4-hour live broadcast, the cumulative transaction amount of the special session exceeded 8.5 million yuan, the total exposure of the live broadcast room reached more than 38 million, and the number of sales exceeded 70,000.
with the help of "mr. dong's" super high popularity and influence, pianzihuang cosmetics quickly attracted the attention of a large number of consumers, and "mr. dong's" live broadcast room also firmly ranked first on the douyin beauty and skin care products sales list.
the highlight of this live broadcast is the queen ginseng cream from pien tze huang cosmetics, an anti-wrinkle cream developed for mature skin. the product contains a variety of precious chinese ingredients, such as ginseng essence, panax notoginseng essence, scrophulariaceae essence, etc., and also adds acetyl hexapeptide-8 and niacinamide anti-wrinkle ingredients, which can help reduce a variety of skin lines. it is worth mentioning that pien tze huang cosmetics has also innovatively introduced biotransformation technology to prepare a variety of highly active rare ginsenoside ingredients in this product, making the ingredients easier to be absorbed by the skin.
with the recommendation of "mr. dong", the sales volume of queen ginseng cream reached 42,000 units during this live broadcast, with sales exceeding 8.3 million yuan.
this first douyin live broadcast special in cooperation with "mr. dong" is another important attempt by pianzihuang cosmetics to sell products through live streaming. it has successfully narrowed the distance between the brand and consumers, while also enhancing the voice of both parties in the industry and accumulating greater potential energy.
