tencent channel's "2024 half-year top channel awards" announced that excellent channels such as games, two-dimensional and campus were on the list
2024-08-29
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recently, tencent channel selected the top 100 channels in the first half of 2024 from the four dimensions of data performance, professionalism, influence, and creativity, and held an offline salon on august 27 to award the winning channels. the top 100 channels span different fields such as games, the second dimension, campus, entertainment, and general life, building a communication community for people with the same interests, allowing everyone to find like-minded people and find organizations for their passions.
tencent channel officials also shared the channel's future plans, support policies and tool capacity improvement plans at the event, and sincerely communicated with the channel owners present and answered questions. wu nianwei, head of the tencent channel, said: "qq channel has been upgraded to tencent channel. from the user perspective, they can access tencent channel from multiple terminals such as qq, wechat, and games, making it easier to find their own interest community; from the perspective of channel owners, they can operate the community more efficiently through richer, smarter, and easier-to-use organizational management tools."
a community for diverse interests and exchanges, featuring a relaxed and friendly atmosphere
at present, games, acg, campus, entertainment, knowledge, etc. are the hot categories of tencent channels. in this selection, outstanding channel owners in these fields shared their successful experiences.
the game community "genshin official channel" has gathered millions of "travelers". in addition to obtaining game guides, official limited props and peripherals, players can also freely perform cosplay, fan art and other secondary creations in a relaxed and friendly atmosphere and find partners.
"painters alliance" is a channel that gathers hundreds of thousands of mature painters. paintings of different styles are a common occurrence in the community. in addition to mature painters, there are also a large number of new painters in the channel. they improve their skills by watching and exchanging the works of painters' wives. in order to help these new painters, the channel will regularly launch online "weekly training" activities, give a certain amount of bonuses, and encourage new painters to create works and post them.
empowering tools to help creators better manage the community
whether it is good content or a good atmosphere, it all comes from efficient daily channel management. to this end, tencent channel has developed a management toolkit to help channel owners better operate the community.
the award-winning two-dimensional channel "yi guangnian" has done a remarkable job in the use of management tools. channel owners are accustomed to using the "post pinning" function to allow important announcements to enter the user's field of vision as soon as possible, thereby increasing the coverage of event notifications; through the "identity group management" function, different identities can be marked for users with different characteristics, so that different content can be customized and pushed to members of different identity groups; if you want to classify user posts to make it easier for everyone to query, you can use the "batch management" function to classify massive posts at one time. thanks to these effective managements, the overall style of the "yi guangnian" channel is simple, clear, and orderly.
as the influence of channels gradually increases, exploring commercial realization has become a new direction for many channels. "xiaowo universe-harbin institute of technology campus channel" is a leader in exploration. this channel is an important online campus community of harbin institute of technology weihai campus, and has gathered more than 95% of the students of harbin institute of technology weihai campus.
based on students' needs for holiday rentals, takeout delivery, e-commerce shopping, etc., the channel has derived offline cooperative businesses such as real estate agency, cultural tourism customization, campus takeout, and e-commerce cooperation to meet the needs of users. at the same time, the huge traffic has also made this channel an important partner for advertisers and brands. it is understood that the channel has achieved considerable commercial income.
while exploring commercialization, "xiaowo universe-harvey campus channel" also discovered the public welfare effect of the channel. because a classmate posted a post hoping to raise funds to help the families of leukemia patients, the channel owner organized manpower and material resources to conduct a charity donation relay within the channel. based on this opportunity, the channel has established the xiaowo charity fund to help alumni in need and make public welfare a normal practice.
in response to the channel owners' needs for more customized and intelligent management, wu xiaoyu, head of tencent channel product tools, also said: "in the future, every channel owner will have his or her own ai assistant, so even a novice can easily run a community."
it is understood that the "top channel awards" of tencent channel will be held every six months to encourage more creative and persistent excellent channels and to organize passion.
appendix: list of winners of tencent channel's "2024 half-year top channel awards":
unofficial channel winners list:
