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after more than a decade of prosperity and development, china's off-road culture has evolved from a game for a few brave people to a popular hobby that most players can participate in. during the decade when off-road culture shines, great wall haval has always been shining and leading the trend of china's off-road culture. as the 2024 chengdu auto show approaches, great wall haval will once again show its new understanding and unique interpretation of off-road to global users with its global strength and innovative spirit. on this stage full of challenges and opportunities, the haval brand will use product innovation to solve the three major off-road paradoxes, break the shackles of traditional cognition, and redefine the balance between individual enjoyment and shared enjoyment, hardcore and comfort, and off-road and family.

off-road paradox 1: can't individual enjoyment and shared enjoyment coexist?

in the past, cross-country racing was seen as a warrior's journey, a lonely traveler's fearless exploration of the unknown world. every drop of sweat and every accelerated heartbeat was a challenge and transcendence of one's own limits. however, as the wheel of time rolls forward, the spiritual connotation of cross-country racing is quietly undergoing a warm transformation - it is no longer just a display of personal heroism, but has become a bridge that connects family emotions and broadens children's horizons, allowing the warm light of "shared happiness" to illuminate the cross-country racing journey.

imagine a family wearing different adventure gears, standing next to an off-road vehicle, their eyes sparkling with curiosity and desire for the unknown world. the children's little hands tightly grasped the big hands of their parents, excitedly discussing the upcoming journey. at this moment, off-road is no longer a lonely adventure, but a story written by the whole family. every bump and every freeze frame of the scenery will become an opportunity for emotional communication between family members.

great wall haval has a deep insight into this market demand and contradiction, and firmly believes that the joy of off-roading should not be enjoyed by individuals alone, but should be a shared experience for the family. it allows family members to learn to support and understand each other in the process of facing challenges and overcoming difficulties together; while appreciating the magnificent scenery of nature, it broadens children's horizons and inspires their infinite enthusiasm for exploring the world. children learn tenacity and courage during the journey, and parents find their long-lost childlike innocence and romance, making the whole family more close and harmonious. at the chengdu auto show, the haval brand will use practical actions to prove that enjoying alone and enjoying together are not irreconcilable contradictions, but a beautiful scene that can coexist harmoniously.

off-road paradox 2: can't you have both hardcore and comfort?

in the off-road world, there has always been a seemingly irreconcilable contradiction - hardcore and comfort seem to always stand at the two ends of the scale, and it is difficult to find a perfect balance. hard-core off-road vehicles, with their indestructible off-road performance and tough and rugged appearance, have become the dream car in the hearts of countless off-road enthusiasts. however, while pursuing the ultimate off-road performance, these vehicles often sacrifice riding comfort. the narrow space, hard seats, and bumpy driving experience make long-distance off-road travel a test of body and mind.

this contradiction is mainly reflected in the following aspects: first, the original intention of the design of hard-core off-road vehicles is to cope with extremely complex road conditions, so the body structure is often more solid, and the chassis height and suspension system are also tougher to ensure the vehicle's passability in various harsh environments, but this design can easily cause cramped interior space and uncomfortable riding. secondly, in order to reduce the weight of the body and improve fuel economy, hard-core off-road vehicles are often not sophisticated enough in interior materials and sound insulation treatment, and noise and vibration become unavoidable problems. finally, the seat design of hard-core off-road vehicles often tends to be functional rather than comfortable, and long-term riding can easily cause fatigue and discomfort.

however, with the continuous development of off-road culture and the increasing diversification of consumer demand, more and more people are beginning to choose off-road vehicles as the first choice for family travel - they want to enjoy the fun of off-road while also having the warmth and comfort of home. great wall haval, as a leading brand of off-road vehicles in china, has keenly captured this market trend. at the chengdu auto show, the haval brand will show the new possibilities of off-road life to the majority of off-road enthusiasts, that is, car enthusiasts can not only experience the ultimate off-road performance, but also enjoy comfort and warmth during family travel. so, how does the haval brand solve this traditional paradox? the answer will be revealed at the chengdu auto show.

off-road paradox 3: can you have both off-road and family?

as we all know, off-road and family have long been regarded as two parallel lines, the former carrying the courage and passion to explore the unknown, and the latter a reliable and warm haven. however, with the rise of the craze for self-driving travel, especially the increasing popularity of parent-child self-driving travel, this traditional division has begun to appear rigid and limited. off-road enthusiasts are eager to share the fun of adventure with their families, but at the same time they also hope to give their families safety and reliability during the journey, so that every family member can enjoy the precious time together with peace of mind.

however, the off-road models on the market often vacillate between these two aspects: either they are too tough, ignoring the reliability of family members, making family travel a burden; or they over-pursue the comfort and reliability that passengers want, but lose the essence of off-road, making it difficult to satisfy the desire of off-road enthusiasts to explore nature. this seemingly unsolvable contradiction has also put many families in a dilemma when choosing a model.

great wall haval, as a leader in the field of off-road vehicles, has a deep understanding of the changes in market demand and has successfully broken the boundaries between off-road and family vehicles with its innovative technology and persistence in quality. on august 30, great wall haval's new off-road category will be unveiled at the chengdu auto show and officially unveil the solution to this off-road paradox! the new off-road category not only inherits the excellent genes of the haval brand in the off-road field, but also achieves an unprecedented leap in reliability and comfort, making off-road and family no longer mutually exclusive options, but a perfect combination that can coexist harmoniously, fully protecting the family's safe travel and chasing the beautiful scenery they yearn for!

conclusion

at this chengdu auto show, great wall haval brand will make a grand appearance in hall 1 h106 of china western international expo city. the press conference is scheduled to be held at 13:30 on august 30, 2024, at which time more mysteries about haval's new off-road category will be unveiled. at the exhibition, haval brand will bring a number of star models to fully demonstrate its ultimate pursuit of new off-road categories that emphasize both individual enjoyment and public enjoyment, hardcore and comfort, and off-road and family use. in addition, multiple interactive experience areas will be set up on site to allow visitors to personally experience the excellent performance and comfortable driving experience of haval off-road vehicles.

the haval brand interprets the three major off-road paradoxes with practical actions, which is not only a challenge to traditional cognition, but also a profound insight into and redefinition of off-road culture. let us look forward to the wonderful performance of the haval brand at the chengdu auto show and open up a bright future for off-road life together!