two variety shows competed against each other at the same time, and the return of talk shows ushered in the replacement of the old with the new.
2024-08-29
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after a year, talk show variety shows have returned, and even two have returned at once. "the king of comedy: stand-up season" and "talk show and his friends" launched by iqiyi and tencent video respectively were "competing" at the same time. the rare online talk show program actually had duplicate personnel and excessive "laughing effect", and the previous talk show variety show pattern was changed.
from a single dominant player to platform competition
in the past, tencent video has dominated the talk show variety show industry. talk show variety shows such as "talk show conference" have shaped and cultivated a group of well-known talk show artists over the years. among them, li xueqin, xu zhisheng, pang bo and others have stepped out of their comfort zone and appeared in various variety shows. at the beginning of this year, pang bo, yang li, wang jianguo and others left their original companies one after another. the creative team behind "talk show conference" also joined iqiyi to set up a studio at the same time, which gave birth to iqiyi's "the king of comedy·stand-up season".
tencent video's "talk show and his friends", which seems to have more "inheritance", chose to make moves in terms of content and lineup. the guest lineup invited back zhang yuqi, da zhangwei and zhang shaogang, and the cast retained talk show "veterans" such as hu lan, zhang boyang, xu zhisheng, he guangzhi, and xiao jia. the program positioned the first episode's content as "reunion", and many actors' performances also focused on the return of talk shows, playing a sentimental card.
from the perspective of the competition system, "the king of comedy·stand-up season" continues the core concept of "talk show conference", adds the demon king challenge, and emphasizes the conflict between the old and the new. in comparison, the innovation of "talk show and ta's friends" in the competition system is similar. the competition divides the contestants into three competition areas, and continues the round-robin and microphone grabbing competition system. interestingly, the match points of the two programs in the first broadcast appeared when the "demon king" was successfully challenged. well-known contestants such as xiaojia, harry, and jiye were unexpectedly eliminated in the first round. when the powerful offline contestants "killed" online, the old contestants and "demon kings" who had not been shaken for a long time finally felt some crisis.
newcomerseasetalk show dilemma
all these changes stem from the dilemma of talk shows that have been difficult to develop after many years of launch. "talk show conference" was first broadcast in 2017, and it was criticized for "running out of ideas" when it continued to the fifth season. repeated casts and newcomers who are not up to the task have become the bottleneck of talk show variety shows in recent years. after a year of "suspension for rectification", the relatively prosperous offline talk show market has actually brought a lot of fresh blood to variety shows.
in the "king of comedy·stand-up season", the "devil kings" who had been in the battlefield for a long time were defeated one after another, and the newcomers with strong strength from the offline talk show market "came in full force". this season's program strengthened the concept of local talk show brands and expanded the selection criteria for talk show programs to the national level. for example, danliren comedy, which has always supplied excellent players for talk show programs, brought in liu yang, who has become popular through comedy programs, while xiaolu, heideng, xinzai and other powerful players who have accumulated enough popularity and ability offline have become the most direct threat to the "old men" of this talk show. at the same time, treasure actors from various offline stand-up comedies such as owl, xifan, laifeng, and sanjiaozhu have come online from offline with the help of variety shows. in the programs that have been broadcast, fu hang's "passion talk show" and haha cao's stories about the "ha circle" have become the highlights of this year's talk show.
both programs emphasize offline labels, and behind them is the possibility that variety shows will open up online and offline linkages in the future. among them, "talk show and his friends" has already cooperated with clubs in different cities to carry out offline preview activities to open up online and offline business spaces. bai hongyu, the project producer of "talk show and his friends", said: "talk shows have evolved from a niche track to a hit program, and now have become a representative youth pop culture. thank you for your company along the way." in his opinion, senior industry practitioners must be happy about today's "fighting". "with the promotion of popular culture, if a track can be gradually recognized by the audience and many latecomers join in, it proves that our persistence is meaningful. everyone hopes that this industry will get better and better."
(source: beijing daily client)
