dongpeng beverage communicates with the world with national energy and helps china's manufacturing move towards china's creation
2024-08-28
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under the wave of global economic integration, chinese brands are accelerating their move towards the world and becoming a force that cannot be ignored in the global market. in particular, in recent years, the national trend culture has prevailed. high-quality national brands represented by "pure domestic products" such as dongpeng beverage, huawei, and xiaomi have seized the national trend to achieve rapid growth. at the same time, with excellent product quality, profound cultural heritage, and innovative scientific and technological strength, they have helped chinese manufacturing move towards chinese creation, constantly changing the perception of global consumers.
as a national beverage brand developed in china, dongpeng beverage has gone through more than 30 years of ups and downs, from an unknown small company to the first functional beverage stock, and now has set a "double 10 billion" record, marching strongly towards china's leading beverage group. dongpeng beverage injects the spirit of hard work into its development, builds a solid foundation for development by forging hard power, and empowers brand growth with soft power, continuously conveying the "national energy" of striving to rise, allowing the world to see the charm of a truly profound chinese national brand.
"billion-dollar single product" dongpeng special drink
hard power builds the foundation, quality and innovation go hand in hand
good products are the foundation of a brand, and dongpeng beverage is well aware of this. under the guidance of the "1+6" multi-category strategy, dongpeng beverage has expanded its product lines to include electrolyte water, sugar-free tea, ready-to-drink coffee, low-alcohol wine, plant protein beverages, fruit and vegetable juice, etc., in addition to energy drinks, to meet the diverse consumption needs of different groups of people. to ensure product quality, dongpeng beverage has established a strict quality inspection system, covering more than 50 quality inspection links, to ensure that every bottle of product delivered to consumers is a safe choice.
dongpeng beverage product family chart
in addition to quality, dongpeng beverage is also constantly exploring the power of technological innovation. at present, dongpeng beverage has deployed 12 major production bases across the country. all factories are equipped with highly automated intelligent production equipment and assembly lines, which can achieve accurate and efficient control of the production process. from ingredients to bottling, it only takes 72 seconds, and the annual production capacity (for a single production base) can reach up to 1.5 billion bottles. at the same time, dongpeng beverage innovates digital management technology, uses a qr code to link brands, terminal stores and consumers, and has accumulated a user pool of up to 190 million, laying a solid market foundation for the long-term development of the company.
soft power empowerment, brand image and social responsibility are equally important
"let strivers have the energy to fight" is the corporate vision of dongpeng beverage, and it is also the core spirit of its soft power. as a national enterprise, dongpeng beverage has always closely linked its development with the overall interests of the country and the prosperity of the nation. on the one hand, dongpeng beverage actively participates in major international sports events such as the olympic games and the asian games, cheers for olympic athletes, and inherits and promotes the cultural connotations and values of the nation through diversified creative marketing, showing the charm and style of chinese brands to the world.
dongpeng special drink is the official functional beverage for the hangzhou asian games
at the same time, dongpeng beverage keeps up with the trend of the times, sponsors trendy sports such as e-sports, street dance, and racing, and launches co-creation activities on internet platforms such as douyin and xiaohongshu, resonating with young people and achieving brand youth through breaking the circle of communication. in addition, dongpeng beverage is also actively exploring new marketing forms such as digital collections and electronic label environmentally friendly packaging, showing the brand's pursuit and confidence in the new era.
dongpeng beverage was selected into cctv's "asian moment·chinese gift"
on the other hand, dongpeng beverage actively undertakes social responsibilities, participates in social welfare undertakings, and continuously shapes and enhances the image of the national brand. adhering to the public welfare concept of "giving love more energy", dongpeng beverage has reached long-term strategic cooperation with public welfare organizations such as the yao foundation and han hong charity foundation to support the development of rural sports and rural medical services, and promotes green and sustainable development through energy conservation and emission reduction through photovoltaic power generation and technological transformation.
dongpeng beverage charity basketball court
the success of dongpeng beverage is a microcosm of the rise of chinese brands. it not only demonstrates the high level of china's manufacturing industry, but also highlights the cultural confidence and innovative spirit of chinese brands. in the future, with the acceleration of the globalization process and the continuous deepening of chinese products going overseas, dongpeng beverage will continue to uphold its original intention and mission and step onto the world stage with a more open attitude and more determined steps.
