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author: meng yonghui, senior contributor, columnist, industry research expert, well-known kol, and digital economist.

author: meng yonghui, senior contributor, columnist, industry research expert, well-known kol, and digital economist.

at least from the current situation, zhou hongyi is getting further and further on the road to becoming an internet celebrity.

whether it is the fengma niu incident or his handshake and reconciliation with fu sheng, we can see this very clearly.

in fact, zhou hongyi is not shy about becoming an internet celebrity, and even cited the cases of musk, lei jun and yu chengdong for comparison.

however, if we simply think that zhou hongyi will become an internet celebrity like musk, lei jun and yu chengdong, it would be too simplistic and arbitrary.

through zhou hongyi’s statements on the internet celebrity economy and live streaming sales, it is not difficult to see that what zhou hongyi really wants to do is to be a knowledge-sharing internet celebrity.

if we must find a template for the internet celebrity that zhou hongyi wants to become, then zhang chaoyang-style internet celebrity is undoubtedly the most suitable.