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2024 is the year when chery group is most aggressive in attacking the new energy market. a number of new energy products such as fengyun t6, fengyun t9, and fengyun a8 have been launched one after another. not long ago, chery launched its new flagship suv fengyun t10, which brings users a travel experience beyond their expectations with its flagship performance, safety, and space. so can the new car set a new benchmark in the new energy era? this issue of "quality car selection" will give you the answer.

1. basic information and product highlights

the above manufacturer's suggested price only represents the price on august 1, 2024. if there is any change, please refer to the official website

chery fengyun t10 has launched 3 models, equipped with kunpeng super hybrid c-dm system. at the same time, the official also launched 8 surprise gifts with a maximum value of 51,000 yuan (please consult local dealers for details).

as chery automobile's new flagship suv, the fengyun t10 demonstrates impressive strength in performance, safety and space. in terms of power, the new car is equipped with kunpeng super hybrid c-dm, the fifth-generation 1.5t hybrid dedicated engine has a thermal efficiency of up to 44.5%, and the 3dht hybrid gearbox has been certified by the ministry of science and technology. the shifting logic is clearer and the low speed is smoother. in addition, the fengyun t10 is also equipped with ningde m3p 34.46 degrees 152kw/kg high energy density battery, and the battery discharge power is 50% higher than that of competing products. under the strict supervision of guinness officials, the fengyun t10 created the world record for the longest cruising range of 2169.641km, exceeding the original record by 356km+, demonstrating its excellent performance in cruising range.

in terms of safety, the fengyun t10 is developed based on the global five-star safety standard and has an ultra-high-strength body structure. the vehicle is covered with 85% high-strength steel, with hot-formed steel accounting for 21%. the tensile strength of the b-pillar also reaches 1500mpa, and it is equipped with a high-strength aluminum alloy double anti-collision beam plus 6 energy absorption boxes. in terms of battery, the fengyun t10 can cut off the high voltage power within 2 milliseconds of a collision, and the vehicle's wading capacity is up to 600 mm, protecting the safety of users' travel.

in addition, the fy t10 has a more spacious front and rear space. the c-pure clean cube healthy cabin is made of maternal and infant grade materials, combined with the aqs air quality management system, to bring a healthier travel life for the elderly and children.

2. product competitiveness analysis

the above manufacturer's suggested price only represents the price on august 1, 2024. if there is any change, please refer to the official website

through product comparison, it is not difficult to find that although chery fengyun t10 is positioned as a medium-to-large suv, its wheelbase is the same as byd tang new energy, and is not as good as lynk & co 08 new energy. at the same time, since the prices of the three are relatively close, they can be regarded as competing models.

judging from the price, the entry-level model of chery fengyun t10 is priced between byd tang new energy and lynk & co 08 new energy, while the price of the top-end model is lower than byd tang new energy. in terms of the number of models, the 2024 lynk & co 08 new energy has the least number of models, currently only offering 1 model; followed by chery fengyun t10, with 3 models; byd tang new energy has the most models, with its 2024 models on sale offering not only 7 plug-in hybrid models, but also 3 pure electric models, providing more choices.

specifically in terms of vehicle configuration, we selected models with prices as close as possible. by comparison, lynk & co 08 new energy was instantly screened out, and its overall performance was very poor. tang new energy and chery fengyun t10 are on par with each other, and each has its own unique shining points. among them, tang new energy exclusively enjoys matrix headlights, steering assist lights, steering wheel heating, hud head-up digital display, leather seats, and in-car fragrance configurations, and the price is slightly lower. chery fengyun t10 exclusively enjoys active noise reduction, adjustable buttons in the rear row of the co-pilot seat, second-row seat heating, rear independent air conditioning, etc., and supports optional second-row seat ventilation. which is better depends on your personal needs.

3. product quality & service trend analysis

as a new model, will chery fengyun t10 have hidden dangers of quality problems? to this end, we will start with the failure problems of chery fengyun t10 in the past year, and through the comparison of failure problems, we can preliminarily predict the development trend of new car quality problems in the future. since chery fengyun t10 is a new model, but it and tiggo 9 are both built on the mars architecture, the two are deeply related, so tiggo 9 can be used as a reference.

by screening the complaint data of chery tiggo 9 models in the past year, it can be found that the fault problems are relatively scattered, including "paint bubbling and cracking", "audio and video system failure" and "radar failure". since chery fengyun t10 is a brand-new model and is positioned as a flagship electric hybrid suv, it is bound to have stricter quality control, so it is highly unlikely that the above problems will occur. however, the actual situation will have to wait until it is put on the market for a period of time before a conclusion can be drawn.

with the continuous development of my country's automobile market, the level of pre-sales/after-sales service of brands and the quality of the purchasing experience have gradually become important factors affecting consumers' final purchases. therefore, based on the big data of chezhi.com, we will analyze the common service problems of brands in the past year to provide consumers with a more objective reference for purchasing models.

from the perspective of service complaints, "system upgrade issues" have become the service issues that car owners complain about the chery brand more frequently. further analysis shows that this type of service problem comes from models such as tiggo 8 plus, tiggo 8 pro, and tiggo 7 plus.

in terms of measuring the reputation of new car after-sales service, we will analyze the company's response to car owners' complaints and make a relatively objective prediction of the new car's future after-sales service reputation. according to the data from chezhi.com, the response rate of chery brand complaints in the past year was 96.5%, which shows that the manufacturer attaches great importance to the demands of car owners.

iv. after-sales service policy and network distribution

in terms of after-sales service policy, the warranty period of the fy t10 is three years or 100,000 kilometers, and the warranty policy for the first owner is unlimited years/unlimited mileage (the liability exemption clause is subject to the official). in addition, those who purchase the chery fy t10 within the specified period can also enjoy a lifetime warranty on the three electrics worth 6,000 yuan, a charging pile and installation service worth 3,000 yuan, 3 years of free entertainment traffic, lifetime free roadside assistance, lifetime vehicle fota upgrades, etc. (please consult your local dealer for details).

after purchasing a vehicle, it is inevitable that daily maintenance of the vehicle will be involved. at this time, the number and distribution of brand dealer stores are very important, and may even have a certain impact on whether consumers buy the brand model. according to statistics from chezhi.com, chery currently has 1,302 dealer stores in china, covering 31 provinces, autonomous regions and municipalities, among which guangdong, shandong and sichuan provinces have relatively more dealers.

summarize:

as another masterpiece of chery in the new energy field, fengyun t10 is not only powerful, but also rich in configuration, fashionable in design, and relatively affordable in pricing, bringing consumers a brand-new travel experience beyond their expectations. compared with competing products, fengyun t10 is also highly competitive. combined with chery automobile's profound foundation in the new energy field, the new car is expected to achieve good market performance in the future.