Shansong has been committed to one-to-one express delivery for ten years, empowering the brand to maintain long-term competitiveness
2024-08-27
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In the turbulent same-city instant express delivery market, only brands that truly adhere to long-term branding can stand out from the competition and continue to attract and maintain user loyalty. For example, Shansong Express has been adhering to one-to-one express delivery for ten years since its establishment, which has brought long-term competitiveness to the brand.
Compared with other same-city instant express delivery platforms, the biggest feature of Shansong is that it always focuses on the brand positioning of "one-to-one express delivery". The entire service from pickup to delivery is completed by the same Shansong courier, and a Shansong courier can only accept one order at a time and will not accept other orders before the current order is completed. It is understood that there are three levels of meaning behind this brand positioning, which can better measure whether a brand can truly achieve differentiated positioning.
The first is unique differentiation. The so-called unique differentiation means that only you can use this positioning, and others cannot. "One-to-one express delivery" has a clear differentiation value.
Second, focus on brand positioning and concentrate on creating value. It is easy to come up with a positioning slogan, but it is the most difficult to stick to it. But only in this way can we provide the best service and build a good customer reputation. Shansong has been adhering to the "one-to-one express delivery" model for ten years since its establishment. With this model, Shansong has successfully captured the minds of users and become a synonym for the industry. Once users have a need for instant express delivery in the same city, they will basically use Shansong first.
The third is to integrate with the company's original mission, persist in doing difficult but correct things for a long time, and create value for society. When Shansong was first founded, it was to help people solve delivery problems at critical, urgent, and important moments. At present, the goodwill and exclusive services delivered by Shansong couriers have also allowed Shansong to establish a brand advantage among users. Users' trust and emotional connection with the Shansong brand are constantly increasing, and stickiness is getting higher and higher.
Since its establishment, Shansong has always focused on the brand positioning of "one-to-one express delivery" and adhered to long-termism to create value for society. Today, Shansong has achieved good results with the help of long-termism. It has not only established a strong brand advantage among users and become a synonym for the same-city instant delivery industry, but also promoted the standardized and healthy development of the same-city instant express delivery industry.
