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Limited co-branded Avita 012 unveiled, pre-sale price 700,000 yuan, limited to 700 units worldwide

2024-08-27

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Author: SR64

Editor: Zhihao

According to the news from AutoDongxi on August 27, the Avita Brilliant Night was held in Shanghai recently, with executives from Changan Automobile, Huawei, and CATL in attendance.

At the same time, the limited co-branded edition Avita 012 made its debut. The pre-sale price of the new car is 700,000 yuan, and it is limited to 700 units worldwide.

At the same time, the suggested retail price of the Avita 11&12 Royal Theater version is 450,000 yuan.

Zhu Huarong, Chairman of Changan Automobile and Avita Technology, said: "The next three years will be a critical period for Avita to build the 'first new luxury brand'. As a milestone, Avita has become the first company to invest in Huawei. The industry-leading "HI" model has been further upgraded to the new "HI Plus" model. CHN's optimal resources will empower Avita, thereby promoting Avita's leapfrog development and making every effort to build a new luxury Avita that can compete in the world."

Chi Linchun, Vice President of Huawei's Intelligent Automotive Solutions BU, said: "Looking to the future, all of Huawei's intelligent automotive solutions will be open to Avita. Together with CATL, we will help Avita become a leading high-end intelligent electric vehicle brand and bring everyone a better travel experience!" Gao Huan, CTO of CATL's domestic passenger vehicle business unit, said: "If Huawei gave Avita a smart brain, then CATL gave Avita a 'strong heart'. Avita 012 is equipped with CATL's Kirin Supercharger battery, which enables the top product strength of the entire vehicle."

In this regard, Chen Zhuo, President of Avita Technology, expressed his gratitude and said: "Yesterday Avita became a shareholder of Huawei Yinwang. CATL is the second largest shareholder of Avita. Avita's unique CHN cooperation model will usher in a new era and continue to bring users the world's leading travel experience."

▲Executives from Changan Automobile, Huawei, and CATL were present at the event

At the debut, Chen Zhuo, president of Avita Technology, said: "We firmly believe that China must have its own high-end brand. CHN has gathered China's top technology and industrial chain capabilities, and we have been able to create world-leading smart electric vehicle products. But a true high-end brand also needs to have the power to touch the soul, blending world-class art with the world's leading technology to explore new boundaries of new cars. This is our original intention for creating the 0 series."

1. Kim Jones design has a special configuration

As the second work in the 0 series, the Avita 012 limited edition was jointly created by Avita's chief design officer Nader and Dior's men's wear artistic director and Fendi's women's wear and haute couture artistic director Kim Jones.

As Kim Jones' first car collaboration, he applied centuries-old craftsmanship of luxury goods to the Avita 012.

In terms of appearance, the joint special edition has an exclusive liquid silver color, 21-inch exclusive forged mirror wheels, Kim Jones shining joint logo, exclusive customized Halo screen dynamic welcome and other special configurations.

▲Appearance of the limited edition Avita 012

In terms of interior, the limited edition co-branded Avita 012 uses a European wood panel center console, full-grain Nappa vegetable tanned leather seats are equipped with heating, ventilation and massage functions, and are equipped with four-zone independent air conditioning.

▲Interior of the limited edition Avita 012

In addition, the limited edition co-branded Avita 012 is equipped with CATL Kirin super-charged batteries, and is equipped with Huawei Qiankun Intelligent Driving ADS 3.0, Hongmeng Cockpit, DriveONE high-voltage electric drive system and other technologies, bringing a smooth interactive experience and excellent driving performance.

At the same time, on the evening of the brilliant night, Asia's first Grand Slam singles champion Li Na, writer and fashion lifestyle blogger Kiya, Xiaohongshu Business Marketing Center General Manager Minako, Aerospace Star Vice President Cao Meng, Stardust Data CEO Zhang Lei, jewelry brand HEFANG Jewelry founder Sun Hefang, national registered auctioneer Qin Zhongwei, supermodel Wang Shiqing, car blogger and 011 owner Zhang Enbo and many other celebrities attended the event and became the first owners of Avita 012.

2. Avita 11 & 12 Royal Theater Edition adopts two-tone body

In addition to the new additions to the Avita 0 series at the debut, the Avita 11&12 flagship models will also launch the Royal Theater Edition, which will soon be officially launched.

As the top-of-the-line model of Avita 11&12, it adopts a two-tone body color of Obsidian Grey/Obsidian Black; Royal Theater theme design language, with Merlot Red, Rose White and Asaza Gold interior colors.

The seats and steering wheel are covered with selected full-grain semi-aniline leather, and the Royal Theatre's exclusive logo creates a sense of user exclusivity.

▲Interior of the Avita 11&12 Royal Theater Edition

At the same time, Avita revealed that the Avita 07 pure electric and extended-range models will be launched in the fourth quarter, and the Avita 11 and 12 extended-range versions will also be launched.

In the next three years, Avita will also launch new luxury sedans, medium and large 5-seater, large 6-seater SUVs, 300km/h+ sports cars, MPVs and other product series to meet users' diversified and full-scenario vehicle needs.

Conclusion: Avita Limited Edition 012

Avita’s brilliant night, the limited co-branded edition of the future smart luxury car Avita 012 made its global debut, a high-end example of the cross-border integration of technology and fashion, reflecting the surging vitality of Avita Technology in leading the new smart electric track.

In the future, Avita will continue to release the core advantages of CHN, actively build strategic cooperation and resource sharing with Huawei, work together to create the world's leading smart cars, promote brand breakthroughs and leaps, and strive to become a global leader in high-end smart electric vehicles.