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“This is the best SUV in the 250,000-level class!”

Yesterday, the new M7 Pro was launched, causing exclamations from the audience.

Indeed, the price of 249,800-289,800 yuan shows enough sincerity.

Richard Yu, Chairman of Huawei's Terminal BG and Intelligent Automotive Solutions BU, said at the event: "The new M7 Pro loses nearly 30,000 yuan per car sold."

He Liyang, president of SERES Automotive, also said: “We are far ahead!”

The media teachers in the audience were also very excited when the price was announced.

After watching the entire Hongmeng Intelligent Driving new product launch conference, there were only three words left in Kung Fu Auto’s mind - "too fierce"!

First of all, the configuration is powerful enough.

Compared with the Ultra version, the new M7 Pro has reduced the laser radar on the roof, but the entire series is equipped with the HUAWEI ADS basic version, CDC continuously variable damping shock absorber, and Shuyun seats throughout the car.

Judging from the on-site video, the performance of this HUAWEI ADS basic version is also quite strong.

Very good at identifying road construction, cones, etc.

For example, when faced with a road construction situation where two lanes need to be converted into one lane, it will decide whether to speed up to change lanes or slow down to give way based on the distance to the vehicle behind it in the adjacent lane.

Other competing products on the scene will directly downgrade to ACC or remind the driver to take over if the bargaining fails.

For example, when encountering a vehicle forcing its way into the lane, it will intervene with the brakes relatively early, showing its ability as an experienced driver.

At the same time, the latest version is able to avoid more difficult operations such as "ghosts" and night scenes, and even avoiding small animals is no problem, and it also has "car owner proof".

In addition to intelligent driving, there are also CDC continuously variable damping shock absorbers to improve driving control, and Shuyun seats to improve comfort, which have obvious advantages over similar competitors.

Secondly, the rights and interests are "ruthless" enough.

Since the beginning of this year, the rights and interests of major new forces have begun to decline.

Even for some of the major car manufacturers, the benefits of new cars this year are incomparable to those in the past.

In this case, the new M7 Pro chose to do the opposite. The benefits of the new car are quite great, which is equivalent to saving tens of thousands of dollars for users.

There are not only cash benefits, but also optional funds and even a series of subsidies, up to 35,000 yuan.

Judging from the price of the car model, this benefit is quite sincere.

Finally, the price is quite "fierce".

This time, the price of the new M7 Pro has dropped to 249,800 yuan.

The reason why the new M7 Pro is the cheapest model in the entire series is mainly because it uses the HUAWEI ADS basic version.

The lack of laser radar makes its software and hardware costs lower than that of the new M7 Ultra.

Kungfu Auto believes that with a sufficiently affordable price and the ADS basic version, the new M7 Pro is likely to become the best-selling version in the entire series.

Since its launch in September 2023, the new M7 series has received cumulative orders exceeding 240,000, continuing to rank No. 1 in sales of SUV models priced above 300,000 in the Chinese market, becoming a phenomenal hit.

With the launch of the new M7 Pro, which starts with intelligent driving, sales may further increase.

Kung Fu Clap

If a person is not ruthless, he cannot stand firm, and the same goes for a car.

From product strength to rights and interests, and then to price, the new M7 Pro is so aggressive that it may make its competitors break out in a cold sweat.

At the same time, this will also bring in a continuous influx of orders from outside the market.

Let us wait and see!