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The talk show is lively again!

2024-08-27

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The talk show is lively again!
Recently, two talk show variety shows, "The King of Comedy Stand-up Season" and "Talk Show and His Friends", were broadcast on iQiyi and Tencent respectively. Old faces He Guangzhi, Meng Chuan, Xu Zhisheng, Hu Lan, Xiao Lu, Pang Bo and others all appeared on the show, and there were also crossover performances by deliverymen, crosstalk actors, rappers, and newcomers born after 2000. Online variety shows have been launched intensively, and the audience has responded enthusiastically. The popularity of talk shows seems to have returned.
Online programs have always been the vane of talk show development. The logic of domestic talk show fame is very obvious. The leading online projects lead the way. Variety shows and TV programs are like huge advertisements for the industry, introducing actors and comedy forms to the audience, increasing popularity and cultivating the industry market. The popularity is fed back to offline, and offline performances take on the strong demand of the audience, cultivate loyal fans, and supply talents for the industry, thus forming a virtuous circle.
In the past period of time, talk shows have almost disappeared. This feeling is largely due to the fact that the online exposure of talk shows has greatly decreased. Online variety shows have stagnated, they have disappeared from large-scale evening parties, and even from time to time there are news that talk show actors have changed their careers. The industry has once fallen into a trough. Therefore, this time the two talk shows are "fed" at the same time, responding to the audience's long-standing desire to watch, and contributing to helping the industry return to its peak.
Judging from the content of the programs, although the two variety shows have different gameplays, they are basically based on talk shows, with actors competing on the same stage to bring new joy. In the program that has just been aired, the well-known talk show veterans are quite powerful. They combined their own life experiences to create and contributed several popular jokes at once. For example, Xu Zhisheng talked about his cross-border and joked generously: "My friend told me that if you develop well outside, your talk show will definitely be good. So I took variety shows and acted on TV outside, and even became the leading man. I don’t know if the talk show will be good, but I am getting better and better." Netizens commented that his performance is more comfortable.
In addition, some newcomers have also stood out and received attention. Chen Shuo, a post-00s talk show actor, humorously expressed "living off parents": "It's so hard to say 'give me 5,000', especially the verb in front. It's hard to find the right balance, because when you say 'give' it means you're asking for it, but when you say 'borrow' it means you have to pay it back. There's no other way, so I can only tell them: I still need 5,000." The real and natural state was described by netizens as "post-00s rectifying talk shows."
After the baptism of the industry, "The King of Comedy Stand-up Season" and "Talk Show and His Friends" can still make the audience pay. For the talk show itself, this is a positive signal. The growth of the industry is inseparable from the support of a mature business system. One program or one company cannot represent everything. Even if the trend is no longer there, the launch of the two programs still allows the market to see the strong vitality of talk shows. Relying on high-quality content to attract audiences, bending down to think about ways out, and innovating forms and categories, whether online or offline, talk shows have never been far away, and the audience is still looking forward to more "kings".
(Dazhong News reporter Zhu Ziyu)
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