Waterfall Coffee and Hualiu Music Park opened to the public, opening a new chapter for the top cultural tourism IP
2024-08-27
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On August 26, a brand new music trend cultural tourism project IP - the "Waterfall Coffee·Hualiu Music Park" project, a joint cooperation between Waterfall Coffee and Hualiu Music Park, was officially opened here. The project covers an area of 230 acres and is a trendy cultural tourism check-in destination featuring the "integration of music, coffee and nature". Here you can "pick stars" and enjoy the natural therapy of outdoor music and coffee. Moreover, the opening benefits are "very musical and very top-tier": VIP tickets for top Hualiu superstars will be given away to satisfy the project tourists' music date with idol superstars.
Waterfall Coffee-Hua Liu Music Paradise
The powerful combination of two top IPs The perfect fusion of music and coffee
"Waterfall Coffee", as a well-known cultural and tourism IP in Anji, has successfully created a number of popular waterfall coffee cultural and tourism projects such as the Bali version and the Wizard of Oz version with its unique concept of natural art space + coffee. Each waterfall coffee has the theme of "music".
"Hualiu Music Park", as the music flagship cultural tourism IP of Beijing Xinghualiu Cultural Tourism Industry Co., Ltd. (abbreviated as: Hualiu Cultural Tourism Group), advocates the concept that "music is the best messenger to heal the soul, and nature is the best amusement park", and is committed to empowering local cultural tourism development and rural revitalization with music trend content.
In addition, Hualiu Culture and Tourism Group can be said to be born from the "top music stream". The company has gathered the high-quality music IP content of Beijing Ai Shang Media Group and Hualiu Music Group. Among them, the shareholder Beijing Ai Shang Media Group Co., Ltd. owns the film and television adaptation and operation rights of many super music IPs of Hualiu top stream "Jay Chou X Fang Wenshan" such as "Grade 2", "Dandelion's Promise", and "Where is the Promised Happiness". The controlling shareholder of "Hualiu Culture and Tourism Group" Beijing Xinghualiu Music Technology Group Co., Ltd. (referred to as: Hualiu Music Group) owns the music and cultural tourism IP content matrix such as "Hualiu Music Academy", "Hualiu Music Festival", "Oriental Music Festival", "Hualiu Yinxiong Livehouse" and rich industry resources.
In 2023, Hualiu Music Group and Xinhuanet jointly produced the top music festival IP - "Hualiu Music Festival", which was successfully held in Nanning, Shenyang, Lanzhou and other places. The event invited top Hualiu singers such as JJ Lin, G.E.M., Wilber Pan, and Wang Sulong to join, achieving good economic and social effects.
The two IPs have their own excellent cases and resources in their respective fields. This major collaboration is not only a synergy and complementarity of the two parties' resources, but also an attempt to deeply integrate music, art, coffee and cultural tourism, injecting new vitality and highlights into rural cultural tourism and revitalization.
Trendy music station in nature
In the birthplace of the "Two Mountains Theory", the curtain is raised on an innovative "Star Culture and Tourism" business model!
Hualiu Music Group has been committed to empowering rural revitalization and development in the form of music trends. On January 18, 2024, at Xinhuanet's "Empowering Rural Revitalization Season·2024 Launch Ceremony" event, it joined hands with Xinhuanet to jointly launch the "Music Rural Cultural Tourism Empowerment Action" to empower rural revitalization and rural cultural tourism development through the integration of music trends and art. The "Hualiu Music Park" is an important practice of this empowerment action.
The opening of Waterfall Coffee and Hualiu Music Park will attract more young tourists by introducing content elements that young people are pursuing, such as music, fashion, and art. At the same time, the project also pays great attention to and advocates the concept of "green ecology". The project not only effectively integrates music, coffee and nature, but also takes the nature of "looking up at the sky and picking stars" as the highlight. The creation and improvement of green vegetation in the project allows the effective integration of green waters and green mountains with music, art, and cultural tourism. This is also a typical music, art, and cultural tourism project that practices the "two mountains concept".
The opening of Waterfall Coffee Hualiu Music Park is just the beginning. According to the project owner, the project will continue to launch more ticket welfare activities related to top stars in the future to bring more surprises to tourists. At the same time, the project will gradually introduce the "star formats" related to Hualiu Culture and Tourism with a strong star flavor: celebrity cultural and creative exhibitions, music performances, music master classes, trendy art exhibitions and other colorful music and art activities. We expect this project to bring more wonderful experiences to tourists and inject new vitality into the development of the cultural and tourism industry.
